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Title: :  Health Insurance in the Digital Age
PaperId: :  8253
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 2 2018
DUI:    16.0415/IJARIIE-8253
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
D. Abraham PradeepRL Institute of Management Studies
Dr. K. NavarathinamRL Institute of Management Studies
Dr. S. PugalanthiRL Institute of Management Studies
S. Suresh RajaRL Institute of Management Studies

Abstract

Management
Health Insurance, Internet, Online Platform
The nature of competition in health insurance is shifting as new entrants, changing consumer behaviors, and technological innovations threaten to disrupt established business models. Though the traditional insurance business model has proved remarkably elastic, digital has the power to reform the industry as a whole. Transformation from paper to e-paper, text books to e-books, branch banking to e-banking and many more have upended value chains and redistributed value pools in industries as diverse as financial services, travel, film, music, and publishing. As new opportunities emerge, the insurers go forward fast enough to keep up the technology with them will gain enormous value; the slowpoke will fall further behind. To succeed in this new landscape, insurers need to take a structured approach to digital strategy, capabilities, culture, talent, organization, and their transformation road map. With the dawn of the internet, the avant-garde globe is witnessing a massive evolution in the digital atmosphere. Health insurance is the insurance against the risk of incurring medical expenses among individuals. In other words it is a plan that covers or shares the expenses associated with health care. This paper presents a broad view of health insurance scenario in India, the need for marketing of insurance services through the online platform, the emerging challenges, opportunities and the role of online tool in insurance business.

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IJARIIE D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. "Health Insurance in the Digital Age" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 2 2018 Page 4074-4078
MLA D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. "Health Insurance in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education 4.2(2018) : 4074-4078.
APA D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, & S. Suresh Raja. (2018). Health Insurance in the Digital Age. International Journal Of Advance Research And Innovative Ideas In Education, 4(2), 4074-4078.
Chicago D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. "Health Insurance in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 2 (2018) : 4074-4078.
Oxford D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. 'Health Insurance in the Digital Age', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, 2018, p. 4074-4078. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Health_Insurance_in_the_Digital_Age_ijariie8253.pdf (Accessed : ).
Harvard D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. (2018) 'Health Insurance in the Digital Age', International Journal Of Advance Research And Innovative Ideas In Education, 4(2), pp. 4074-4078IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Health_Insurance_in_the_Digital_Age_ijariie8253.pdf (Accessed : )
IEEE D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja, "Health Insurance in the Digital Age," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 2, pp. 4074-4078, Mar-App 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/Health_Insurance_in_the_Digital_Age_ijariie8253.pdf [Accessed : ].
Turabian D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. "Health Insurance in the Digital Age." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 2 ().
Vancouver D. Abraham Pradeep, Dr. K. Navarathinam, Dr. S. Pugalanthi, and S. Suresh Raja. Health Insurance in the Digital Age. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(2) : 4074-4078. Available from: http://ijariie.com/AdminUploadPdf/Health_Insurance_in_the_Digital_Age_ijariie8253.pdf
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