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Title: :  A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies
PaperId: :  8395
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 3 2018
DUI:    16.0415/IJARIIE-8395
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kedarnath Rajeshwar KoyalkarMIT-SOM
Dr. Sayalee GankarMIT-SOM

Abstract

Management Studies
-
In the ever increasing competitive environment of India, the development and launch of new products has become an important competitive tool and it also demands efforts by all departments of organization to give synergetic results. In a crowded marketplace, there is greater need for differentiation, in markets that tend to be stagnant there is pressure to create excitement. The development and launch of new products helps in both situations. In certain industries like the FMCG industry, new product development has become critical to survival. New standards and multi-point competition are pushing FMCG companies to broaden their product lines and introduce new products such as multigrain Noodles, high number of nutrition in health food drink. But as many scholars mentioned, most of the new product fails at there launching stage so it need scientific application to investigate the effectiveness of launch strategy.

Citations

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IJARIIE Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 3 2018 Page 313-317
MLA Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education 4.3(2018) : 313-317.
APA Kedarnath Rajeshwar Koyalkar, & Dr. Sayalee Gankar. (2018). A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal Of Advance Research And Innovative Ideas In Education, 4(3), 313-317.
Chicago Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 3 (2018) : 313-317.
Oxford Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. 'A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, 2018, p. 313-317. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf (Accessed : 16 March 2019).
Harvard Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. (2018) 'A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies', International Journal Of Advance Research And Innovative Ideas In Education, 4(3), pp. 313-317IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf (Accessed : 16 March 2019)
IEEE Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar, "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, pp. 313-317, May-Jun 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf [Accessed : 16 March 2019].
Turabian Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. "A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 3 (16 March 2019).
Vancouver Kedarnath Rajeshwar Koyalkar, and Dr. Sayalee Gankar. A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 16 March 2019]; 4(3) : 313-317. Available from: http://ijariie.com/AdminUploadPdf/A_case_study_of_application_of_Mc_Kinsey_7_S_framework_to_investigate_the_effectiveness_of_new_product_development_and_launch_strategies_in_the_FMCG_sector_ijariie8395.pdf
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