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Title: :  A STUDY ON CUSTOMER DELIGHT IN BANKING
PaperId: :  8440
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 3 2018
DUI:    16.0415/IJARIIE-8440
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
S.Gokul KumarBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
A.PrasanthBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
P.Arun PrakashBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
T.SisiliBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
B.Devi AbinayaBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
R.Krishna PrakashBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
T.SusmithaBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India
K.M.NithyaBannari Amman Institute of Technology, Sathyamangalam, Tamilnadu, India

Abstract

Management
Customer delight, customer relationship management, bank.
Delight associated with customer, which we call as “Customer Delight” can be defined as pleasing the customer to the extent of surprising him with the product or service. Customer satisfaction, like explained above has got left behind in the present times on front of the endeavors to create a “delighted “customer. Customer Delight creates a very sound foundation for Customer Relationship Management (CRM) and a far better measure for it CRM we know is not a choice, but a prerequisite for survival of companies in the present times. The study is about investigating relationship between the customer delight variables and overall satisfaction of the bank and also the factor influencing the customer satisfaction. Customer delight is one of the major factors that play a significant role in deciding whether to do a business with the certain bank or not. Hence an attempt has been made to measure the customer delight of banks.

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IJARIIE S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. "A STUDY ON CUSTOMER DELIGHT IN BANKING" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 3 2018 Page 429-449
MLA S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal Of Advance Research And Innovative Ideas In Education 4.3(2018) : 429-449.
APA S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, & K.M.Nithya. (2018). A STUDY ON CUSTOMER DELIGHT IN BANKING. International Journal Of Advance Research And Innovative Ideas In Education, 4(3), 429-449.
Chicago S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 3 (2018) : 429-449.
Oxford S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. 'A STUDY ON CUSTOMER DELIGHT IN BANKING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, 2018, p. 429-449. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_DELIGHT_IN_BANKING_ijariie8440.pdf (Accessed : 04 May 2020).
Harvard S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. (2018) 'A STUDY ON CUSTOMER DELIGHT IN BANKING', International Journal Of Advance Research And Innovative Ideas In Education, 4(3), pp. 429-449IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_DELIGHT_IN_BANKING_ijariie8440.pdf (Accessed : 04 May 2020)
IEEE S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya, "A STUDY ON CUSTOMER DELIGHT IN BANKING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, pp. 429-449, May-Jun 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_DELIGHT_IN_BANKING_ijariie8440.pdf [Accessed : 04 May 2020].
Turabian S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. "A STUDY ON CUSTOMER DELIGHT IN BANKING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 3 (04 May 2020).
Vancouver S.Gokul Kumar, A.Prasanth, P.Arun Prakash, T.Sisili, B.Devi Abinaya, R.Krishna Prakash, T.Susmitha, and K.M.Nithya. A STUDY ON CUSTOMER DELIGHT IN BANKING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 04 May 2020]; 4(3) : 429-449. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMER_DELIGHT_IN_BANKING_ijariie8440.pdf
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