Call for Papers:Vol.5 Issue.1

Submission
Last date		 28-Feb-2019
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-5,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception
PaperId: :  8791
Published in:   Internation Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8791
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr.Y..Rama KrishnaGRIET
Dr. M.S.R. Sesha GiriGRIET

Abstract

Retail Marketing
Indian malls; retailers; ambiance; entertainment; mall operators store atmosphere, service
The present study explores the effects of the retailers’ preference for malls and its impact on customers’ perception in India. Growth in organized retail formats in India has been boosted by the liberalization policies pursued by the government. The transformation in the retail landscape is apparent, as malls are being set-up across the country. The purpose was to understand the retailers’ reasons for selecting a mall, and the predictors to their satisfaction with a mall towards improving patronage in the shoppers. The social association that the consumer relates to the experience of shopping depends on the environment of the store. Research has given priority to customers’ perception and behaviour towards malls. There is little research from the retailers’ perspective. This paper explores retailers’ satisfaction towards malls. Developing a store image that is culturally significant for the shopper will help form the retailer’s image and reputation. The questionnaire was administered on mall retailers. Our focus was retailers having outlets in malls in Hyderabad and Secunderabad. Retailers were asked to complete a structured questionnaire in which they had to indicate their agreement on a 5-point Likert type scale (1 – strongly disagree, 5 – strongly agree). A questionnaire based on a five-item Likert scale, as well as Systematic sampling, was employed for data collection. Data analysis was accomplished using SPSS software. The results show that the correlation is positive between retailer satisfaction and mall management. There was no positive relationship of entertainment and ambience of the malls with retailers’ satisfaction towards malls. The results suggest that Indian retailers give more emphasis to efficient space allocation, layout management and promotional endeavours taken up by mall owners while selecting a mall. The availability of services, marketing and professional management of malls is considered imperative by mall retailers. Retailers’ satisfaction with malls is affected by efficient mall management and can be increased by professional mall management, arrangement of stores, promotional activities and inclusion of anchor stores.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. "Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception" Internation Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 12-21
MLA Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. "Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception." Internation Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 12-21.
APA Dr.Y..Rama Krishna, & Dr. M.S.R. Sesha Giri. (2018). Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception. Internation Journal Of Advance Research And Innovative Ideas In Education, 4(4), 12-21.
Chicago Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. "Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception." Internation Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 12-21.
Oxford Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. 'Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception', Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 12-21. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Retailers’_satisfaction_towards_Mall_Management_for_positive_Shoppers’_perception_ijariie8791.pdf (Accessed : ).
Harvard Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. (2018) 'Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception', Internation Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 12-21IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Retailers’_satisfaction_towards_Mall_Management_for_positive_Shoppers’_perception_ijariie8791.pdf (Accessed : )
IEEE Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri, "Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception," Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 12-21, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/Retailers’_satisfaction_towards_Mall_Management_for_positive_Shoppers’_perception_ijariie8791.pdf [Accessed : ].
Turabian Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. "Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception." Internation Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 ().
Vancouver Dr.Y..Rama Krishna, and Dr. M.S.R. Sesha Giri. Retailers’ satisfaction towards Mall Management for positive Shoppers’ perception. Internation Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(4) : 12-21. Available from: http://ijariie.com/AdminUploadPdf/Retailers’_satisfaction_towards_Mall_Management_for_positive_Shoppers’_perception_ijariie8791.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Analytical study of the challenges faced in the growth of the 3D Printing Industry3d printing Isha Kalbag Download
A STUDY OF ENTREPRENUERIAL ATTITUDE AMONG ENGINEERING STUDENTS IN BETWEEN JUNE 2016 TO JUNE 2018” (With Special Reference to Nagpur Division)Business ManagementDr. Ajit Sao Download
A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIESCOMMERCEDr.C. DHANALAKSHMI Download
Retailers’ satisfaction towards Mall Management for positive Shoppers’ perceptionRetail MarketingDr.Y..Rama Krishna Download
DETERMINANTS OF DEPOSIT MONEY BANKS CREDIT TO SMALL AND MEDIUM SCALE ENTERPRISES FINANCING IN NIGERIA.Business and EntrepreneurshipPopoola Mufutau Akanmu Download
IMPACT OF EXTERNAL BUSINESS ENVIRONMENT ON ORGANIZATIONAL PERFORMANCEBUSINESS ADMINISTRATIONKOWO SOLOMON AKPOVIRORO Download
THE IMPACT OF CULTURAL DIVERSITY ON ORGANIZATIONAL PERFORMANCE OF SELECTED FROZEN FISH COMPANIES IN NIGERIABUSINESS ADMINISTRATIONKOWO SOLOMON AKPOVIRORO Download
A Study on the Effectiveness of Advertisements - With Special Reference to IDBI Life Insurance Co. Ltd., ErodeManagementGokul Kumar S Download
An Analytical Study on consumer perception on Jio Cellular network launching and an imperial study on Reliance Jio effect, competitor’s reactionBusinessRAHUL MHABDE Download
An analytical study on the working women’s preference towards convenience quick foodsBusinessRAHUL MHABDE Download
INTERNAL AND EXTERNAL ANALYSIS OF JIOBUSINESSRahul Mhabde Download
Study on the factors effecting on the satisfaction of online customersManagement syed valiullah bakhtiyari Download
An overview of website promotional strategieswebsite promotionSunita Sijwali Download
A STUDY ON BUYER BEHAVIOR OF CONSUMER TOWARDS KOTTAKKAL ARYA VAIDYA SALA PRODUCTS.COMMERCE (MARKETING MANAGEMENT )CIYA.M Download
A STUDY ON CUSTOMER SATISFACTION AND RETENTION TOWARDS KELLOGG’S FOOD PRODUCTS AT VELLOREMarketingAshwin.S Download
12