Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES
PaperId: :  8870
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8870
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C. DHANALAKSHMISREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE
ABDUL AZEES K ASREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE

Abstract

COMMERCE
Fast Moving Consumer Goods, Marketing, Unilever, Dove’s Real Beauty Campaign
The paper focuses on marketing of fast moving consumer goods. Fast moving consumer goods are generally low profit margin. Products and therefore sold in large quantities. Therefore, it is very important to focus on how to improve brand value for the customers as many brands are available for the same categories of products. Another area focused in the paper is how recession affects the demand for fast moving Consumer Goods and what are the reasons for these changes. In such a situation, it becomes necessary for the producers or the companies to increase the investments in these brands and products so that consumers are attracted towards them. In order to support these observations Dove’s Real Beauty Campaign has been elaborately discussed and the points which lead to the success of this campaign have been highlighted. Unilever was able to create a brand value for Dove by taking regular consumers in its advertisements rather than professionals or celebrities. Consumer women became its brand Ambassadors in place of celebrities.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 366-369
MLA Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 366-369.
APA Dr.C. DHANALAKSHMI, & ABDUL AZEES K A. (2018). A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 366-369.
Chicago Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 366-369.
Oxford Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 366-369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 16 August 2025).
Harvard Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. (2018) 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 366-369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 16 August 2025)
IEEE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A, "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 366-369, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf [Accessed : 16 August 2025].
Turabian Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (16 August 2025).
Vancouver Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 16 August 2025]; 4(4) : 366-369. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 8/16/2025 5:34:01 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
The Relationship Between Work-Life Balance and Employee Productivity Among Personnel of Philippine State Universities and Colleges: A Thematic Literature ReviewBusiness AdministrationDANNYMAY M. SARMEN Download
The Influence of Human Resource Management Practices on Organizational Performance: Evidence from CRDB Bank Branches in Mbeya City, TanzaniaBusinessSr. Genovefa Mamkhumbi Download
ECONOMIC EVALUATION OF SISAL PRODUCTION AND ITS IMPACT ON HOUSEHOLD INCOME IN THE TANGA REGION, TANZANIABusiness Wansangla Michael Download
Business Strategy Analysis of KFC: Strategic Planning, Positioning, and ImplementationBusiness StrategyKaushal Bhayani Download
The Business Environment of Marks & Spencer and Intercontinental Hotels Group: An Analytical StudyBusiness StrategyKaushal Bhayani Download
Adapting HR Strategies for Small and Growing Enterprises: Overcoming Resource Constraints and Fostering Scalable Talent ManagementManagement Studies Aliya Quazi Download
Application of Machine Learning Algorithms for car type classification in Vietnam MarketData Science, Marketing and BusinessTrần An Quân Download
Consumers Behavior towards Online Shopping of Faculties and Students of Wangcha Rajkumar Government College Deomali, Tirap district, Arunachal Pradesh”Commerce & ManagementDr. Tacha Thaman Download
The Poverty-Alleviating Enterprise: A Strategic Analysis of Social Innovation and Market Penetration Among Inclusive Business StartupsManagement and CommerceROMEL I. JURALBAR Download
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
12