Call for Papers:Vol.8 Issue.4

Submission
Last date		 31-Aug-2022
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-8,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES
PaperId: :  8870
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8870
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C. DHANALAKSHMISREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE
ABDUL AZEES K ASREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE

Abstract

COMMERCE
Fast Moving Consumer Goods, Marketing, Unilever, Dove’s Real Beauty Campaign
The paper focuses on marketing of fast moving consumer goods. Fast moving consumer goods are generally low profit margin. Products and therefore sold in large quantities. Therefore, it is very important to focus on how to improve brand value for the customers as many brands are available for the same categories of products. Another area focused in the paper is how recession affects the demand for fast moving Consumer Goods and what are the reasons for these changes. In such a situation, it becomes necessary for the producers or the companies to increase the investments in these brands and products so that consumers are attracted towards them. In order to support these observations Dove’s Real Beauty Campaign has been elaborately discussed and the points which lead to the success of this campaign have been highlighted. Unilever was able to create a brand value for Dove by taking regular consumers in its advertisements rather than professionals or celebrities. Consumer women became its brand Ambassadors in place of celebrities.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 366-369
MLA Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 366-369.
APA Dr.C. DHANALAKSHMI, & ABDUL AZEES K A. (2018). A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 366-369.
Chicago Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 366-369.
Oxford Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 366-369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 28 November 2021).
Harvard Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. (2018) 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 366-369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 28 November 2021)
IEEE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A, "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 366-369, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf [Accessed : 28 November 2021].
Turabian Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (28 November 2021).
Vancouver Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 28 November 2021]; 4(4) : 366-369. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 11/28/2021 12:23:16 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A significant critical review of digital marketing opportunities and challenges in India with special reference in Indian market during covid-19Management StudiesSamiullah N Manik Download
FACTORS AFFECTING FAST AND SUSTAINABLE DEVELOPMENT OF TOURISM SERVICE INDUSTRY IN BAC GIANG PROVINCEBusiness AdministrationBui Nhu Hien Download
Significant factors affecting consumer preference towards organic food products and purchase behaviourManagement StudiesVittal Hugar Download
Effect of Circular Economy Practices on Sustainable Performance of Plastic and Rubber Manufacturing Firms in KenyaBusinessCatherine Gatari Download
Internal and External analysis of LiciousStrategic ManagementDr.Anjali Patkar Download
DIGITAL PHOTOGRAPHY PROMOTION THROUGH FACEBOOK AND CUSTOMER ENGAGEMENTBusiness Diluxshy Ravichandran Download
A Comparative Analysis of the Causal Relationship between the Tourism Industry and Economic Growth in South AsiaBusiness and ManagementSaraniya Devendra Download
Business Website for Vb solutions Ltd.business Dhanshri Badgujar Download
IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMICCommerce, Business, E-commerce, Finance, MarketingShivam Rudraprasad Dwivedi Download
Halal Product Market Expansion: A Study of Wardah Cosmetics in MalaysiaManagement BusinessKurniawan Download
Analytical Study On Role of Social Sites in Consumer Engagement in IndiaCOMMERCESurbhi Gambhir Download
SOCIETAL IMPACT OF HOSPITAL MARKETING STRATEGIES: INDIAN PERSPECTIVEBusiness ManagementDr. Swapnil R. Kale Download
A theoretical Significance of improvising market performance in the digital economyManagement StudiesJayadatta S Download
AN OVERVIEW OF DIGITAL MARKETING: NEED, CONCEPTS & PERSPECTIVESMANAGEMENTDr. Monirul Islam Download
A study on Consumer Awareness about the handloom products of Madhya Pradesh with special reference to Maheshwari and Chanderi Handloom products.ManagementSushant Yadav Download
12