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Title: :  A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES
PaperId: :  8870
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8870
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C. DHANALAKSHMISREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE
ABDUL AZEES K ASREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE

Abstract

COMMERCE
Fast Moving Consumer Goods, Marketing, Unilever, Dove’s Real Beauty Campaign
The paper focuses on marketing of fast moving consumer goods. Fast moving consumer goods are generally low profit margin. Products and therefore sold in large quantities. Therefore, it is very important to focus on how to improve brand value for the customers as many brands are available for the same categories of products. Another area focused in the paper is how recession affects the demand for fast moving Consumer Goods and what are the reasons for these changes. In such a situation, it becomes necessary for the producers or the companies to increase the investments in these brands and products so that consumers are attracted towards them. In order to support these observations Dove’s Real Beauty Campaign has been elaborately discussed and the points which lead to the success of this campaign have been highlighted. Unilever was able to create a brand value for Dove by taking regular consumers in its advertisements rather than professionals or celebrities. Consumer women became its brand Ambassadors in place of celebrities.

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IJARIIE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 366-369
MLA Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 366-369.
APA Dr.C. DHANALAKSHMI, & ABDUL AZEES K A. (2018). A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 366-369.
Chicago Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 366-369.
Oxford Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 366-369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 29 September 2023).
Harvard Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. (2018) 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 366-369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 29 September 2023)
IEEE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A, "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 366-369, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf [Accessed : 29 September 2023].
Turabian Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (29 September 2023).
Vancouver Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 29 September 2023]; 4(4) : 366-369. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf
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