Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES
PaperId: :  8870
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8870
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C. DHANALAKSHMISREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE
ABDUL AZEES K ASREE KRISHNA ARTS AND SCIENCE COLLEGE COIMBATORE

Abstract

COMMERCE
Fast Moving Consumer Goods, Marketing, Unilever, Dove’s Real Beauty Campaign
The paper focuses on marketing of fast moving consumer goods. Fast moving consumer goods are generally low profit margin. Products and therefore sold in large quantities. Therefore, it is very important to focus on how to improve brand value for the customers as many brands are available for the same categories of products. Another area focused in the paper is how recession affects the demand for fast moving Consumer Goods and what are the reasons for these changes. In such a situation, it becomes necessary for the producers or the companies to increase the investments in these brands and products so that consumers are attracted towards them. In order to support these observations Dove’s Real Beauty Campaign has been elaborately discussed and the points which lead to the success of this campaign have been highlighted. Unilever was able to create a brand value for Dove by taking regular consumers in its advertisements rather than professionals or celebrities. Consumer women became its brand Ambassadors in place of celebrities.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 366-369
MLA Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 366-369.
APA Dr.C. DHANALAKSHMI, & ABDUL AZEES K A. (2018). A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 366-369.
Chicago Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 366-369.
Oxford Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 366-369. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 29 September 2023).
Harvard Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. (2018) 'A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 366-369IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf (Accessed : 29 September 2023)
IEEE Dr.C. DHANALAKSHMI, and ABDUL AZEES K A, "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 366-369, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf [Accessed : 29 September 2023].
Turabian Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. "A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (29 September 2023).
Vancouver Dr.C. DHANALAKSHMI, and ABDUL AZEES K A. A STUDY ON FMCG (FAST MOVING CONSUMER GOODS) MARKETING ACTIVITIES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 29 September 2023]; 4(4) : 366-369. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_FMCG__FAST_MOVING_CONSUMER_GOODS__MARKETING_ACTIVITIES_ijariie8870.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 9/29/2023 1:56:40 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
Evaluating the consumer preferences towards cloud kitchen serviceCommerceAgalya Download
EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATIONcommerce NAYANA PRASANTH Download
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
12