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Title: :  TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R
PaperId: :  8955
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-8955
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shaikh Mudassir NadeemEverest Collage of Engineering & Technology

Abstract

Computer Engineering
Social media, Facebook, Twitter, R Studio, Text mining, Social media mining, Competitive analysis, Actionable intelligence
Social media have been adopted by many businesses. Many companies are using social media tools such as Facebook and Twitter to provide various services and interact with customers. As a result, a large amount of user-generated content is freely available on social media sites. To increase competitive advantage and effectively assess the competitive environment of businesses, companies need to monitor and analyze not only the customer-generated content on their own social media sites, but also the textual information on their competitors’ social media sites. In an effort to help companies understand how to perform a social media competitive analysis and transform social media data into knowledge for decision makers and e-marketers, this paper describes an in-depth case study which applies text mining to analyse unstructured text content on Facebook and Twitter sites of the three largest pizza chains: Pizza Hut, Domino’s Pizza and Papa John’s Pizza. The results reveal the value of social media competitive analysis and the power of text mining as an effective technique to extract business value from the vast amount of available social media data. Recommendations are also provided to help companies develop their social media competitive analysis strategy.

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IJARIIE Shaikh Mudassir Nadeem. "TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 742-748
MLA Shaikh Mudassir Nadeem. "TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 742-748.
APA Shaikh Mudassir Nadeem. (2018). TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 742-748.
Chicago Shaikh Mudassir Nadeem. "TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 742-748.
Oxford Shaikh Mudassir Nadeem. 'TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 742-748. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/TEXT_MINING_AND_SOCIAL_MEDIA_ANALYSIS_OF_PIZZA_INDUSTRY_USING_R_ijariie8955.pdf (Accessed : 29 August 2021).
Harvard Shaikh Mudassir Nadeem. (2018) 'TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 742-748IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/TEXT_MINING_AND_SOCIAL_MEDIA_ANALYSIS_OF_PIZZA_INDUSTRY_USING_R_ijariie8955.pdf (Accessed : 29 August 2021)
IEEE Shaikh Mudassir Nadeem, "TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 742-748, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/TEXT_MINING_AND_SOCIAL_MEDIA_ANALYSIS_OF_PIZZA_INDUSTRY_USING_R_ijariie8955.pdf [Accessed : 29 August 2021].
Turabian Shaikh Mudassir Nadeem. "TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (29 August 2021).
Vancouver Shaikh Mudassir Nadeem. TEXT MINING AND SOCIAL MEDIA ANALYSIS OF PIZZA INDUSTRY USING R. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 29 August 2021]; 4(4) : 742-748. Available from: http://ijariie.com/AdminUploadPdf/TEXT_MINING_AND_SOCIAL_MEDIA_ANALYSIS_OF_PIZZA_INDUSTRY_USING_R_ijariie8955.pdf
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