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Title: :  A STUDY ON DIGITAL MARKETING AND ITS IMPACT.
PaperId: :  9004
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-9004
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Hardik PanchalPrin L.N Welingkar Institute of Management Development & Research.

Abstract

Marketing.
Digital Marketing, Promotion, Buying Behavior, Marketing Communication.
With the ever increasing development in technology, the use of Digital Marketing, Social Media Marketing, Search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and services. The purpose of this research is to study the impact of Digital Marketing, how it’s an important tool for both marketers and consumers. We have also studied the impact of Digital Marketing and its influence on consumer buying behavior. This research was done on base of a structured questionnaire for primary data and the sample size is 100 respondents

Citations

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IJARIIE Hardik Panchal. "A STUDY ON DIGITAL MARKETING AND ITS IMPACT." International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 1038-1041
MLA Hardik Panchal. "A STUDY ON DIGITAL MARKETING AND ITS IMPACT.." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 1038-1041.
APA Hardik Panchal. (2018). A STUDY ON DIGITAL MARKETING AND ITS IMPACT.. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 1038-1041.
Chicago Hardik Panchal. "A STUDY ON DIGITAL MARKETING AND ITS IMPACT.." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 1038-1041.
Oxford Hardik Panchal. 'A STUDY ON DIGITAL MARKETING AND ITS IMPACT.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 1038-1041. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DIGITAL_MARKETING_AND_ITS_IMPACT__ijariie9004.pdf (Accessed : 07 March 2020).
Harvard Hardik Panchal. (2018) 'A STUDY ON DIGITAL MARKETING AND ITS IMPACT.', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 1038-1041IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DIGITAL_MARKETING_AND_ITS_IMPACT__ijariie9004.pdf (Accessed : 07 March 2020)
IEEE Hardik Panchal, "A STUDY ON DIGITAL MARKETING AND ITS IMPACT.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 1038-1041, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DIGITAL_MARKETING_AND_ITS_IMPACT__ijariie9004.pdf [Accessed : 07 March 2020].
Turabian Hardik Panchal. "A STUDY ON DIGITAL MARKETING AND ITS IMPACT.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (07 March 2020).
Vancouver Hardik Panchal. A STUDY ON DIGITAL MARKETING AND ITS IMPACT.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 07 March 2020]; 4(4) : 1038-1041. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_DIGITAL_MARKETING_AND_ITS_IMPACT__ijariie9004.pdf
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