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Title: :  A STUDY ON CUSTOMER SATISFACTION
PaperId: :  9019
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-9019
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
A. INAYATHTHULLA Ponnaiyah Ramajayam Institute of Science & Technology (PRIST) Vallam, Thanjavur-613403,Tamil Nadu, India.
U. VIJAYASHANKARPonnaiyah Ramajayam Institute of Science & Technology (PRIST) Vallam, Thanjavur-613403,Tamil Nadu, India.

Abstract

MANAGEMENT
Yamaha motors
Automobile sector is one of the evergreen part in everyone life. India is one of the biggest manufacturer and producer of two wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. The India two-wheeler industry made a small beginning in the early 50’s when automobile products of India (API) started manufacturing scooters in the country. Customer satisfaction is the degree of satisfaction provided the goods or services of a company as measured by the number of repeat customer. The main objectives are to find out the customer satisfaction and loyalty towards Yamaha bikes. Descriptive research is followed in this research. The universe of the population includes the respondents who are the customer of Yamaha bike. The majors findings of the study are most of the respondents opined that Yamaha has improved. After Yamaha bikes, from the research it is concluded that the demographic variable such as age group, gender and occupation are having less impact on the factors of customers satisfaction. The research outcome also indicated that, most of the customers are satisfied towards Yamaha bike with respect to the chosen factors.

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IJARIIE A. INAYATHTHULLA , and U. VIJAYASHANKAR. "A STUDY ON CUSTOMER SATISFACTION" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 1206-1215
MLA A. INAYATHTHULLA , and U. VIJAYASHANKAR. "A STUDY ON CUSTOMER SATISFACTION." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 1206-1215.
APA A. INAYATHTHULLA , & U. VIJAYASHANKAR. (2018). A STUDY ON CUSTOMER SATISFACTION. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 1206-1215.
Chicago A. INAYATHTHULLA , and U. VIJAYASHANKAR. "A STUDY ON CUSTOMER SATISFACTION." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 1206-1215.
Oxford A. INAYATHTHULLA , and U. VIJAYASHANKAR. 'A STUDY ON CUSTOMER SATISFACTION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 1206-1215. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_ijariie9019.pdf (Accessed : ).
Harvard A. INAYATHTHULLA , and U. VIJAYASHANKAR. (2018) 'A STUDY ON CUSTOMER SATISFACTION', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 1206-1215IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_ijariie9019.pdf (Accessed : )
IEEE A. INAYATHTHULLA , and U. VIJAYASHANKAR, "A STUDY ON CUSTOMER SATISFACTION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 1206-1215, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_ijariie9019.pdf [Accessed : ].
Turabian A. INAYATHTHULLA , and U. VIJAYASHANKAR. "A STUDY ON CUSTOMER SATISFACTION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 ().
Vancouver A. INAYATHTHULLA , and U. VIJAYASHANKAR. A STUDY ON CUSTOMER SATISFACTION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(4) : 1206-1215. Available from: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_ijariie9019.pdf
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