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Title: :  CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR
PaperId: :  9022
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 4 2018
DUI:    16.0415/IJARIIE-9022
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
HARDIK PANCHALPrin. L. N. Welingkar Institute of Management Development & Research.
RUSHAB SHAHPrin. L. N. Welingkar Institute of Management Development & Research.

Abstract

Marketing
Banking Sector, CRM, Customer, Satisfaction
In the period of intense competition, Commercial banks are competing with each other for market share. Being in such a competition, the survival and the growth of banks have been entirely dependent on the level of customer satisfaction. In this context, this paper is about the importance of Customer Relationship Management (CRM) in Banking Industry. This study reveals the importance of Customer Relationship Management in all the operations in banking industry to maintain the long term relationship with customers for ensuring their loyalty and thus less churning rate. The Research work also gives us an idea on how CRM activities have helped the private sector bank and thereby helping them in the growth. This Study also compares the CRM performance between the Public and Private sector banks. The study was carried out in Mumbai city based Commercial Banks

Citations

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IJARIIE HARDIK PANCHAL, and RUSHAB SHAH. "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 4 2018 Page 1189-1193
MLA HARDIK PANCHAL, and RUSHAB SHAH. "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR." International Journal Of Advance Research And Innovative Ideas In Education 4.4(2018) : 1189-1193.
APA HARDIK PANCHAL, & RUSHAB SHAH. (2018). CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR. International Journal Of Advance Research And Innovative Ideas In Education, 4(4), 1189-1193.
Chicago HARDIK PANCHAL, and RUSHAB SHAH. "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 4 (2018) : 1189-1193.
Oxford HARDIK PANCHAL, and RUSHAB SHAH. 'CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, 2018, p. 1189-1193. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MANAGEMENT__CRM__IN_BANKING_SECTOR_ijariie9022.pdf (Accessed : 16 April 2020).
Harvard HARDIK PANCHAL, and RUSHAB SHAH. (2018) 'CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR', International Journal Of Advance Research And Innovative Ideas In Education, 4(4), pp. 1189-1193IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MANAGEMENT__CRM__IN_BANKING_SECTOR_ijariie9022.pdf (Accessed : 16 April 2020)
IEEE HARDIK PANCHAL, and RUSHAB SHAH, "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 4, pp. 1189-1193, Jul-Aug 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MANAGEMENT__CRM__IN_BANKING_SECTOR_ijariie9022.pdf [Accessed : 16 April 2020].
Turabian HARDIK PANCHAL, and RUSHAB SHAH. "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 4 (16 April 2020).
Vancouver HARDIK PANCHAL, and RUSHAB SHAH. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTOR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 16 April 2020]; 4(4) : 1189-1193. Available from: http://ijariie.com/AdminUploadPdf/CUSTOMER_RELATIONSHIP_MANAGEMENT__CRM__IN_BANKING_SECTOR_ijariie9022.pdf
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