Call for Papers:Vol.9 Issue.6

Submission
Last date		 30-Dec-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.
PaperId: :  9083
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-9083
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
HARDIK PANCHALPrin. L. N. Welingkar Institute of Management Development & Research.
RUSHAB SHAHPrin. L. N. Welingkar Institute of Management Development & Research.

Abstract

Marketing
Hotel, CRM, Customer Satisfaction.
This study which was done is to determine the impact of Customer Relationship Management (CRM) in hotel Industry. CRM is an important tool or an approach which helps In growth of business in all the organization or firms. In this context, the importance of CRM concept in hotel industry for their growth and profitability has been discussed. The objectives of the study were to determine if CRM has an impact on customer loyalty. For new hotels acquiring new customers are important for their business growth, while for the old customers customer loyalty is important, Since acquiring new customers is a costly affair then retention of old customers. Even a comparison in made between high/medium tariff and low tariff hotels in this study. Most of the respondents had heard about the hotel from newspaper and referrals from people who had used the hotel. Most of the respondents agreed that they would come back to the hotel where good practices have been followed by the hotels for customer satisfaction.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry." International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 262-265
MLA HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 262-265.
APA HARDIK PANCHAL, & RUSHAB SHAH. (2018). The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.. International Journal Of Advance Research And Innovative Ideas In Education, 4(6), 262-265.
Chicago HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 262-265.
Oxford HARDIK PANCHAL, and RUSHAB SHAH. 'The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 262-265. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf (Accessed : ).
Harvard HARDIK PANCHAL, and RUSHAB SHAH. (2018) 'The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.', International Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 262-265IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf (Accessed : )
IEEE HARDIK PANCHAL, and RUSHAB SHAH, "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 262-265, Nov-Dec 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf [Accessed : ].
Turabian HARDIK PANCHAL, and RUSHAB SHAH. "The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver HARDIK PANCHAL, and RUSHAB SHAH. The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 262-265. Available from: http://ijariie.com/AdminUploadPdf/The_Impact_of_Effective_Customer_Relationship_Management__CRM__in_Hotel_Industry__ijariie9083.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A Comprehensive Analysis of the Consumer Protection Act, 2019: Empowering Consumers in the Digital Age.MarketingNitika Download
Navigating Consumer Skepticism in Cause-Related Marketing: Insights, Implications, and StrategiesMARKETINGAmit Kumar Download
"A Study on the Attraction of Branded Clothing among Women in Kolhapur City"Marketing ManagementJayashri Sadanand Lokhande Download
AWARENESS RESEARCH TAN HUE VIEN BRAND OF CUSTOMERS IN SOC TRANG CITYMARKETINGNam Trinh Buu Download
Artificial Intelligence from Marketing Viewpoint: Opportunities and ChallengesMarketingAshik Abdullah Download
A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTIONMarketingBarkavi P Download
The effect of branding on product marketingMarketingKavin R Download
BATH SOAP SANTOOR AND CONSUMERS OF CHANDRAPUR CITYBUSINESS MANAGEMENTDr Vivek B Kawade Download
Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG ProductsCommerceDr. Kanchan Yadav Download
Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female UsersCommerceDr. Neelu Lamba Download
CSR AND ENVIRONMENTAL RESPONSIBILITY: CONTRIBUTION OF GREEN MANAGEMENT PRACTICESmarketingPreeti shrivastava Download
Customer Perception towards Public Transport in Post COVID EraMarketingBhavya Gulati Download
IMPACT OF MARKETING STRATEGIES ON BUSINESS PERFORMANCE: A REVIEWMarketingRAJANI Download
CONSUMER BUYING BEHAVIOR TOWARDS FASHION ACCESSORIES: EYEWEARCommerceMuskan Jindal Download
Celebrity Endorsement Base of Influencer MarketingCommerceSavita Download
12