Call for Papers:Vol.5 Issue.1

Submission
Last date		 28-Feb-2019
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-5,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”
PaperId: :  9273
Published in:   Internation Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-9273
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
AMRITHA KUMARAN N.T SREE NARAYANA GURU COLLEGE K.G CHAVADI, COIMBATORE

Abstract

commerce
advertising, marketing, social networking sites, communication.
Abstract Today information technology is incomplete with the word Internet.In recent days, internetadvertising has taken new forms which have more advantages over thetraditional mediums like print media, television and radio.Different strategies of communication are followed in various socialnetworking sites like Facebook, Twitter and WhatsApp. People get attached to brand communication in socialnetworking sites than usual banner and pop up ads. These networking sitesbring more interactive communication with advertising. Social networkingsites will become the primary arena for highly targeted marketing andadvertising. This research attempts to find the effectiveness of brand communicationstrategy in promoting and advertising their brand in social networking sites. The paper carries out to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making.The effectiveness is determined with the help of survey from 120 customers who usethese sites in Nilambur Area, and the content of the above said three social networking sites are analyzed.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”" Internation Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 210-215
MLA AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." Internation Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 210-215.
APA AMRITHA KUMARAN N.T . (2018). A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”. Internation Journal Of Advance Research And Innovative Ideas In Education, 4(6), 210-215.
Chicago AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." Internation Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 210-215.
Oxford AMRITHA KUMARAN N.T . 'A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”', Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 210-215. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf (Accessed : ).
Harvard AMRITHA KUMARAN N.T . (2018) 'A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”', Internation Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 210-215IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf (Accessed : )
IEEE AMRITHA KUMARAN N.T , "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”," Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 210-215, Nov-Dec 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf [Accessed : ].
Turabian AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." Internation Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver AMRITHA KUMARAN N.T . A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”. Internation Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 210-215. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A STUDY ON CONSUMER BUYING BEHAVIOUR WITH RESPECT TO KARA SKIN CARE WIPES WITH SPECIAL REFERENCE TO CHANDIGARH CITYManagementShreya Dixit Download
A study on Impact of growth of digital network of internet on online apparel shoppingManagementNethravathi T.S Download
A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”commerceAMRITHA KUMARAN N.T Download
“A STUDY ON CUSTOMER’S PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO NILAMBUR TALUK”commerceRESHMA V S Download
CUSTOMER SATISFACTION TOWARDS AIRTEL 4G IN SIVAKASICommerceRifaya Meera M Download
The Impact of Effective Customer Relationship Management (CRM) in Hotel Industry.MarketingHARDIK PANCHAL Download
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING SECTORMarketingHARDIK PANCHAL Download
ANALYSIS OF MARKET DATA AND FUTURE TREND PROJECTIONS FOR THE FOUNDRY DIVISIONMarketing ManagementAishwarya Datey Download
A STUDY ON DIGITAL MARKETING AND ITS IMPACT.Marketing.Hardik Panchal Download
A STUDY ON BUYER PREFERENCE OF AMWAY PRODUCTS IN ERODE DISTRICTManagementS.Gokul Kumar Download
A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS COFFEE BRAND IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKALMarketingDr.M.Gurusamy Download
A STUDY ON CONSUMERS’ ATTITUTE TOWARDS DAILY PRICE CHANGE ON FUEL IN RASIPURAM TALUKMarketingDr.M.Gurusamy Download
A STUDY ON CONSUMERS’ BEHAVIOUR TOWARDS WRIST WATCHES IN PAAVAI EDUCATIONAL INSTITUTIONS AT NAMAKKALMarketingDr.M.Gurusamy Download
A STUDY ON CUSTOMER SATISFACTION,CUSTOMER LOYALTY IN AUTOMOBILE INDUSTRYMARKETINGM.ROBINSON Download
MARKET RESEARCH IN MARKETING ON EOT CRANE INDUSTRYMarketingPUSHKAR BHOJRAJ Download
12