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Title: :  A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”
PaperId: :  9273
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 6 2018
DUI:    16.0415/IJARIIE-9273
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
AMRITHA KUMARAN N.T SREE NARAYANA GURU COLLEGE K.G CHAVADI, COIMBATORE

Abstract

commerce
advertising, marketing, social networking sites, communication.
Abstract Today information technology is incomplete with the word Internet.In recent days, internetadvertising has taken new forms which have more advantages over thetraditional mediums like print media, television and radio.Different strategies of communication are followed in various socialnetworking sites like Facebook, Twitter and WhatsApp. People get attached to brand communication in socialnetworking sites than usual banner and pop up ads. These networking sitesbring more interactive communication with advertising. Social networkingsites will become the primary arena for highly targeted marketing andadvertising. This research attempts to find the effectiveness of brand communicationstrategy in promoting and advertising their brand in social networking sites. The paper carries out to understand the effectiveness of social media as a marketing tool and an effort has been made to analyze the extent social media helps consumers in buying decision making.The effectiveness is determined with the help of survey from 120 customers who usethese sites in Nilambur Area, and the content of the above said three social networking sites are analyzed.

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IJARIIE AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 6 2018 Page 210-215
MLA AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." International Journal Of Advance Research And Innovative Ideas In Education 4.6(2018) : 210-215.
APA AMRITHA KUMARAN N.T . (2018). A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”. International Journal Of Advance Research And Innovative Ideas In Education, 4(6), 210-215.
Chicago AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 6 (2018) : 210-215.
Oxford AMRITHA KUMARAN N.T . 'A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, 2018, p. 210-215. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf (Accessed : ).
Harvard AMRITHA KUMARAN N.T . (2018) 'A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”', International Journal Of Advance Research And Innovative Ideas In Education, 4(6), pp. 210-215IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf (Accessed : )
IEEE AMRITHA KUMARAN N.T , "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 6, pp. 210-215, Nov-Dec 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf [Accessed : ].
Turabian AMRITHA KUMARAN N.T . "A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 6 ().
Vancouver AMRITHA KUMARAN N.T . A STUDY ON THE EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM WITH SPECIAL REFERENCE TO NILAMBUR AREA”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(6) : 210-215. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_THE_EFFECTIVENESS_OF_MARKETING_ON_SOCIAL_NETWORKING_PLATFORM_WITH_SPECIAL_REFERENCE_TO_NILAMBUR_AREA”_ijariie9273.pdf
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