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Title: :  Electronic Word of Mouth Communication
PaperId: :  5807
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-5807
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kavita RawatChrist University, Bengaluru, India
Dr. Ravi Kumar TChrist University, Bengaluru, India
Vinod Singh RawatCibersites India Private Limited, Bengaluru, India

Abstract

Business and Marketing
Word of Mouth (WoM), electronic Word of Mouth (eWoM), consumer behaviour, buying decision process, purchase intention.
Word of Mouth (WoM) and electronic World of Mouth (eWoM) are similar in their motives but diverse in their reach and impact. Whereas WoM is a traditional way of storytelling between person to person, on the other hand eWoM does the same but on digital platform such as web sites, social networks, instant messages, news feeds etc. The cost involved in story telling via traditional way could be huge and audience very limited, on the other hand the electronic form of this could be very cost effective and could have wide reach across the globe. In business world, it is a well-known and established fact that customer satisfaction, trust and brand commitment could play an important role in driving WoM and thus can have far reaching consequences on a prospective customer’s attitude and behaviour towards a company's product or services.This paper summarizes some theoretical-conceptual and methodological critical aspects identified by various scholars who analysed and applied in different studies. The analysis allows to identify interesting points for future research on the topic of factors affecting eWoM communication.

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IJARIIE Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. "Electronic Word of Mouth Communication" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 1-5
MLA Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. "Electronic Word of Mouth Communication." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 1-5.
APA Kavita Rawat, Dr. Ravi Kumar T, & Vinod Singh Rawat. (2017). Electronic Word of Mouth Communication. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 1-5.
Chicago Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. "Electronic Word of Mouth Communication." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 1-5.
Oxford Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. 'Electronic Word of Mouth Communication', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 1-5. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Electronic_Word_of_Mouth_Communication_ijariie5807.pdf (Accessed : 22 August 2017).
Harvard Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. (2017) 'Electronic Word of Mouth Communication', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 1-5IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Electronic_Word_of_Mouth_Communication_ijariie5807.pdf (Accessed : 22 August 2017)
IEEE Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat, "Electronic Word of Mouth Communication," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 1-5, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Electronic_Word_of_Mouth_Communication_ijariie5807.pdf [Accessed : 22 August 2017].
Turabian Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. "Electronic Word of Mouth Communication." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (22 August 2017).
Vancouver Kavita Rawat, Dr. Ravi Kumar T, and Vinod Singh Rawat. Electronic Word of Mouth Communication. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 22 August 2017]; 3(4) : 1-5. Available from: http://ijariie.com/AdminUploadPdf/Electronic_Word_of_Mouth_Communication_ijariie5807.pdf
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