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Title: :  IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA
PaperId: :  5922
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-5922
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. GauravUniversity College of Commerce& Management, Guru Kashi University, Talwandi Sabo (Bathinda)

Abstract

Marketing
Cable Digitization, Media Consumption, DTH, Viewer, Television
Indian Television Industry today is one of the fastest growing entertainment industries throughout Asia which is reachable even to the Aam Aadmi given the number of new channels erupting all over the country and new shows being churned out constantly. Television industry in India has faced a diverse change in script, screenplay, concept or themes and storytelling pattern with private channels coming to the front row like Zee TV, Star TV, Star Plus and Sony Entertainment TV. Due to Cable Television Digitization the consumption pattern of the viewers has changed because of knowledge, education and social changes and this has been facilitated by the spread and reach of cable network from urban to rural, home to home which makes viewers open to change and they have welcomed this change. Another reason for this change is their artistic and cognitive diet.

Citations

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IJARIIE Dr. Gaurav. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 100-109
MLA Dr. Gaurav. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 100-109.
APA Dr. Gaurav. (2017). IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 100-109.
Chicago Dr. Gaurav. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 100-109.
Oxford Dr. Gaurav. 'IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 100-109. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/IMPACT_OF_TELEVISION_DIGITIZATION_ON_VIEWER_SATISFACTION_AND_MEDIA_CONSUMPTION_IN_INDIA_ijariie5922.pdf (Accessed : 02 August 2017).
Harvard Dr. Gaurav. (2017) 'IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 100-109IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/IMPACT_OF_TELEVISION_DIGITIZATION_ON_VIEWER_SATISFACTION_AND_MEDIA_CONSUMPTION_IN_INDIA_ijariie5922.pdf (Accessed : 02 August 2017)
IEEE Dr. Gaurav, "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 100-109, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/IMPACT_OF_TELEVISION_DIGITIZATION_ON_VIEWER_SATISFACTION_AND_MEDIA_CONSUMPTION_IN_INDIA_ijariie5922.pdf [Accessed : 02 August 2017].
Turabian Dr. Gaurav. "IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (02 August 2017).
Vancouver Dr. Gaurav. IMPACT OF TELEVISION DIGITIZATION ON VIEWER SATISFACTION AND MEDIA CONSUMPTION IN INDIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 02 August 2017]; 3(4) : 100-109. Available from: http://ijariie.com/AdminUploadPdf/IMPACT_OF_TELEVISION_DIGITIZATION_ON_VIEWER_SATISFACTION_AND_MEDIA_CONSUMPTION_IN_INDIA_ijariie5922.pdf
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