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Title: :  CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH
PaperId: :  5999
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-5999
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Hem LataEternal University, Baru Sahib
Dr. Amandeep SinghEternal University, Baru Sahib

Abstract

Management
Customer Satisfaction, Maruti Suzuki, Dealer Services, After Sale Services.
Customer satisfaction is the most important aspect that companies must understand in order to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. Satisfied customer from the foundation of any successful business as it leads to repeated purchase and positive word of mouth. A customer who has a good experience with the concerned dealer may probably use the same brand again while the customer who experiences problems with a particular brand of car may not use the same in next time. The core activity of any company is to attract and retain consumers. For this reason improving quality is important for existing customer and also for attracting new customers. The main purpose of this study to analyzed in the decision of the car and level of satisfaction towards atmosphere of the showrooms and design of the car, engine performance, and safety of the car. Also analyze the various services provided by the dealers. The primary data for the study have been collected with the help of survey and questionnaire. The secondary data have been collected from the books, journals, research reports, article, newspapers and websites.

Citations

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IJARIIE Hem Lata, and Dr. Amandeep Singh. "CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 493-501
MLA Hem Lata, and Dr. Amandeep Singh. "CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 493-501.
APA Hem Lata, & Dr. Amandeep Singh. (2017). CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 493-501.
Chicago Hem Lata, and Dr. Amandeep Singh. "CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 493-501.
Oxford Hem Lata, and Dr. Amandeep Singh. 'CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 493-501. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_TOWARDS_MARUTI_SUZUKI_CARS__A_CASE_STUDY_OF_SOLAN_CITY__HIMACHAL_PRADESH_ijariie5999.pdf (Accessed : 28 February 2022).
Harvard Hem Lata, and Dr. Amandeep Singh. (2017) 'CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 493-501IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_TOWARDS_MARUTI_SUZUKI_CARS__A_CASE_STUDY_OF_SOLAN_CITY__HIMACHAL_PRADESH_ijariie5999.pdf (Accessed : 28 February 2022)
IEEE Hem Lata, and Dr. Amandeep Singh, "CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 493-501, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_TOWARDS_MARUTI_SUZUKI_CARS__A_CASE_STUDY_OF_SOLAN_CITY__HIMACHAL_PRADESH_ijariie5999.pdf [Accessed : 28 February 2022].
Turabian Hem Lata, and Dr. Amandeep Singh. "CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (28 February 2022).
Vancouver Hem Lata, and Dr. Amandeep Singh. CUSTOMER SATISFACTION TOWARDS MARUTI SUZUKI CARS: A CASE STUDY OF SOLAN CITY, HIMACHAL PRADESH. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 28 February 2022]; 3(4) : 493-501. Available from: http://ijariie.com/AdminUploadPdf/CUSTOMER_SATISFACTION_TOWARDS_MARUTI_SUZUKI_CARS__A_CASE_STUDY_OF_SOLAN_CITY__HIMACHAL_PRADESH_ijariie5999.pdf
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