DO BIG-FIVE PERSONALITY TRAITS IMPACT ON SELF-DISCLOSURE BEHAVIOR ON SOCIAL NETWORKING SITES’ USERS?

Information Technology

The aim of this paper is to review the impact of big-five personality traits towards the self-disclosure behavior of social networking sites’ users. As ‘Big-Five’ personality characteristics: Extraversion, Neuroticism, Openness to experience, Agreeableness, and Conscientiousness are considered. Hence, primary data was collected through using methods such as structured questionnaire and observations of the 235 social media users’ profiles via snowball sampling technique. It is found that higher level of agreeableness, openness to experience, and conscientiousness are impacted positively on self-disclosure behavior of Social Networking Sites’ users while Neuroticism has negative relationships. Further, results highlighted that extraverted people uploads more things, agreeableness posts not hurts others feelings, Conscientiousness is given good messages to others, persons with openness to experience personality represent their real life and don’t act as fake people while neuroticism represented lower intention to reveal their information on public because they feel it may cause to the damage their image and post higher in political and religious view. Thus, it is recommended

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