Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.11 Issue.4

Submission
Last date
28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY
PaperId: :  10685
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 4 2019
DUI:    16.0415/IJARIIE-10685
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C.VIJAISt.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India
S.MONIKA St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India

Abstract

Commerce
Challenges and Opportunities, Online Marketing, Social Media, social media marketing
Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 4 2019 Page 1023-1029
MLA Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5.4(2019) : 1023-1029.
APA Dr.C.VIJAI, & S.MONIKA . (2019). A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education, 5(4), 1023-1029.
Chicago Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 4 (2019) : 1023-1029.
Oxford Dr.C.VIJAI, and S.MONIKA . 'A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, 2019, p. 1023-1029. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf (Accessed : ).
Harvard Dr.C.VIJAI, and S.MONIKA . (2019) 'A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, 5(4), pp. 1023-1029IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf (Accessed : )
IEEE Dr.C.VIJAI, and S.MONIKA , "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, pp. 1023-1029, Jul-Aug 2019. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf [Accessed : ].
Turabian Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 4 ().
Vancouver Dr.C.VIJAI, and S.MONIKA . A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(4) : 1023-1029. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
STATUS, BENEFITS, CHALLENGES AND SOLUTIONS OF MICROFINANCE –A STUDYMICRO FINANCEB.M.SWAMY. M.COM., M.PHIL. Download
A STUDY ON FARMERS SATISIFICATION TOWARDS E-COMMERCE PLATFORM WITH REFERENCE TO ANNUR TALUKCommerce Dr.P.Vimal Kumar. Download
ENHANCING MBA STUDENTS' SKILLS: THE ROLE OF INTERNSHIP COLLABORATIONS AT ALAGAPPA UNIVERSITY IN KARAIKUDICommerceR.MAHARAJA Download
NEP 2020 VOCATIONAL EDUCATION IMPLEMENTATION AND IT'S PROBLEMS IN MADHYA PRADESH GOVERNMENT COLLEGES: A STUDYEducationDr. Parmeshwar Singh Maravi Download
Digital Entrepreneurship for Green Growth: Evaluating the Role of Eco-Innovation in New Venture Sustainability in Emerging EconomiesManagement and CommerceSUZETTE L. JOSOL Download
ANALYSIS OF CUSTOMER FEEDBACK ON FOOD AND BEVERAGE SERVICE IN RP HOTELScommerceKarthikeyan S Download
Harmony in Hustle: The Importance of Music in Today’s Competitive SocietyCommerceDr. Savita Download
Micro Finance in IndiaEconomics Dr.S.M.Khot Download
TRIPURA BORDER HAATS IN THE POST-COVID ERACommerceDr. Rakesh Deb Roy Download
The Impact Of Social Media Addiction On Consumer EngagementCommerce and ManagementShalini Mishra Download
Examining the Influence of AI-Driven Chat-GPT in Higher EducationCommerceDivyanshi Srivastava Download
Customer perception towords food delivery appsManagement Haritha R Download
HRM PRACTICES ON EMPLOYEE RETENTION IN HDFC BANKCommerce R. Dharunika Download
BENEFICIARY AND SATISFACTION LEVEL OF SENIOR CITIZEN SAVINGS SCHEMECOMMERCE AND MANAGEMENTSandeep K Download
IMPACT OF PRADHAN MANTRI MUDRA YOJANA ON FINANCIAL INCLUSION AND ENTREPRENEURIAL GROWTHCOMMERCERAJKUMAR S Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2025. IJARIIE. All Rights Reserved.