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Title: :  A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY
PaperId: :  10685
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 4 2019
DUI:    16.0415/IJARIIE-10685
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.C.VIJAISt.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India
S.MONIKA St.Peter’s Institute of Higher Education and Research Avadi, Chennai-600 054 Tamil Nadu India

Abstract

Commerce
Challenges and Opportunities, Online Marketing, Social Media, social media marketing
Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.

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IJARIIE Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 4 2019 Page 1023-1029
MLA Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5.4(2019) : 1023-1029.
APA Dr.C.VIJAI, & S.MONIKA . (2019). A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education, 5(4), 1023-1029.
Chicago Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 4 (2019) : 1023-1029.
Oxford Dr.C.VIJAI, and S.MONIKA . 'A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, 2019, p. 1023-1029. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf (Accessed : ).
Harvard Dr.C.VIJAI, and S.MONIKA . (2019) 'A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY', International Journal Of Advance Research And Innovative Ideas In Education, 5(4), pp. 1023-1029IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf (Accessed : )
IEEE Dr.C.VIJAI, and S.MONIKA , "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 4, pp. 1023-1029, Jul-Aug 2019. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf [Accessed : ].
Turabian Dr.C.VIJAI, and S.MONIKA . "A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 4 ().
Vancouver Dr.C.VIJAI, and S.MONIKA . A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(4) : 1023-1029. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_IMPACT_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_BUYING_BEHAVIOUR_IN_CHENNAI_CITY_ijariie10685.pdf
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