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Title: :  A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores
PaperId: :  10926
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 5 2019
DUI:    16.0415/IJARIIE-10926
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Monalisa KhatreIIPS,DAVV
Dr.Vijaylaxmi IyengarBM College of Management and Research Indore

Abstract

Marketing
Tangibility, Reliability, Assurance, Empathy, Responsiveness.
Service Quality is an important strategy for every convenience store to survive in the competition in recent era. Because of the inherent nature of the service, customers perceive service quality differs in many ways. Customer perceived service quality helps convenience store to retain and attract new customers, boost productivity and market share, reduce operating cost, and reduce employee turnover through improving staff morale that ultimately enhance financial performance and profitability. Customer satisfaction has been a game changer for all organizations that work on business to consumer model in this highly competitive market where there is cut throat competition with respect to every product no matter what the product is. The organized retail formats is all set to become the next boom industry in the upcoming years. As the per capita income is increasing so as the consumer spending budget which gives a boost to all the companies to remain in the market for the longer time period. The 8% of the retail sector which forms the organized part makes the service quality as their first priority. Service quality is defined as comparison of perceived expectations with the perceived performance. Service quality impacts the customers at different levels depending on the factors like tangibility, reliability, responsiveness, assurance, empathy etc. In this study total 400 customers were selected and their perception towards service quality factors were measured towards convenience stores. The findings disclosed that there is a relationship between age, profession, income and education with service quality factors.

Citations

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IJARIIE Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 5 2019 Page 723-728
MLA Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education 5.5(2019) : 723-728.
APA Monalisa Khatre, & Dr.Vijaylaxmi Iyengar. (2019). A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores. International Journal Of Advance Research And Innovative Ideas In Education, 5(5), 723-728.
Chicago Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 5 (2019) : 723-728.
Oxford Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. 'A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 5, 2019, p. 723-728. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_Study_on_the_Perception_of_Customers_Towards_Service_Quality_Factors_for_Convenience_Stores_ijariie10926.pdf (Accessed : ).
Harvard Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. (2019) 'A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores', International Journal Of Advance Research And Innovative Ideas In Education, 5(5), pp. 723-728IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Perception_of_Customers_Towards_Service_Quality_Factors_for_Convenience_Stores_ijariie10926.pdf (Accessed : )
IEEE Monalisa Khatre, and Dr.Vijaylaxmi Iyengar, "A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 5, pp. 723-728, Sep-Oct 2019. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Perception_of_Customers_Towards_Service_Quality_Factors_for_Convenience_Stores_ijariie10926.pdf [Accessed : ].
Turabian Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 5 ().
Vancouver Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. A Study on the Perception of Customers Towards Service Quality Factors for Convenience Stores. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(5) : 723-728. Available from: http://ijariie.com/AdminUploadPdf/A_Study_on_the_Perception_of_Customers_Towards_Service_Quality_Factors_for_Convenience_Stores_ijariie10926.pdf
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