Call for Papers:Vol.11 Issue.4

Submission
Last date		 28-Aug-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-4. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers
PaperId: :  10974
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-10974
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gabriel Miles D. CalpoturaPolytechnic University of the Philippines
Ma. Jasmindee B. BautistaPolytechnic University of the Philippines
Charmaine A. SualloPolytechnic University of the Philippines
Mecmack A. NarteaPolytechnic University of the Philippines

Abstract

Marketing Management
Buying behavior, packaging attributes, labels, consumers
This research was conducted in the Polytechnic University of the Philippines specifically with the young consumers of College of Business Administration which aims to identify and examine variables like packaging attributes that could affect young consumers' buying behaviour. Questionnaires were distributed to the respondents which contains a set of systematically structured questions in order for the researchers to get needed information from respondents. A total of 337 survey questionnaires were given to the respondents of the study. To get the sample size from the total population, the researchers used Cochran formula and then selected students through simple random sampling. As we go through this research, the results will show that packaging color, label and the quality of the packaging material are given weight by the PUP College of Business Administration young consumers. Furthermore, all the findings of this research will be used to provide guidance for marketers' perception towards different factors regarding purchasing decisions.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 242-254
MLA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 242-254.
APA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, & Mecmack A. Nartea. (2019). Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 242-254.
Chicago Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 242-254.
Oxford Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 242-254. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : 16 February 2023).
Harvard Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. (2019) 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 242-254IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : 16 February 2023)
IEEE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea, "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 242-254, Nov-Dec 2019. [Online]. Available: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf [Accessed : 16 February 2023].
Turabian Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 (16 February 2023).
Vancouver Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : 16 February 2023]; 5(6) : 242-254. Available from: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 2/16/2023 12:04:26 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
Evaluating the consumer preferences towards cloud kitchen serviceCommerceAgalya Download
EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATIONcommerce NAYANA PRASANTH Download
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
12