Call for Papers:Vol.8 Issue.6

Submission
Last date		 31-Dec-2022
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-8,Issue-6. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers
PaperId: :  10974
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 5 Issue 6 2019
DUI:    16.0415/IJARIIE-10974
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gabriel Miles D. CalpoturaPolytechnic University of the Philippines
Ma. Jasmindee B. BautistaPolytechnic University of the Philippines
Charmaine A. SualloPolytechnic University of the Philippines
Mecmack A. NarteaPolytechnic University of the Philippines

Abstract

Marketing Management
Buying behavior, packaging attributes, labels, consumers
This research was conducted in the Polytechnic University of the Philippines specifically with the young consumers of College of Business Administration which aims to identify and examine variables like packaging attributes that could affect young consumers' buying behaviour. Questionnaires were distributed to the respondents which contains a set of systematically structured questions in order for the researchers to get needed information from respondents. A total of 337 survey questionnaires were given to the respondents of the study. To get the sample size from the total population, the researchers used Cochran formula and then selected students through simple random sampling. As we go through this research, the results will show that packaging color, label and the quality of the packaging material are given weight by the PUP College of Business Administration young consumers. Furthermore, all the findings of this research will be used to provide guidance for marketers' perception towards different factors regarding purchasing decisions.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 5 Issue 6 2019 Page 242-254
MLA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5.6(2019) : 242-254.
APA Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, & Mecmack A. Nartea. (2019). Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education, 5(6), 242-254.
Chicago Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education 5, no. 6 (2019) : 242-254.
Oxford Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, 2019, p. 242-254. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : ).
Harvard Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. (2019) 'Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers', International Journal Of Advance Research And Innovative Ideas In Education, 5(6), pp. 242-254IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf (Accessed : )
IEEE Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea, "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 5, no. 6, pp. 242-254, Nov-Dec 2019. [Online]. Available: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf [Accessed : ].
Turabian Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. "Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 5 number 6 ().
Vancouver Gabriel Miles D. Calpotura, Ma. Jasmindee B. Bautista, Charmaine A. Suallo, and Mecmack A. Nartea. Impact of Packaging Attributes and Labels to the Buying Behavior of Young Consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2019 [Cited : ]; 5(6) : 242-254. Available from: http://ijariie.com/AdminUploadPdf/Impact_of_Packaging_Attributes_and_Labels_to_the_Buying_Behavior_of_Young_Consumers_ijariie10974.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIAFisheries AnalysisJunianto Download
EMPOWERMENT OF TRIBALS THROUGH EDUCATION IN KARNATAKA - A LITERATURE REVIEWBusiness Dr.S. YAVANA RANI Download
The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, IndonesiaSocial Science and HumanitiesIda Ayu Sri Meitri Download
FACTORS AFFECTING TO LISTENING OF MASTER OF BUSINESS ADMINISTRATION LEARNERS AT TAY DO UNIVERSITY IN VIET NAMBusinessNga H.T. NGUYEN Download
The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviourbusiness administration Mr. Vishwajeet V. Gaike Download
THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISMBusiness Administration, CommerceNikita Choudhary Download
DIFFICULTIES IN VIETNAMESE – ENGLISH TRANSLATION OF MASTER OF BUSINESS ADMINISTRATION LEARNERS AT TAY DO UNIVERSITY IN VIETNAMBusinessNga H.T. NGUYEN Download
THE EFFECTIVENESS OF APPLICATION OF RESTORATIVE JUSTICE IN SOLVING CRIMINAL CASES IN LAPE POLICE JURISDICTIONBusinessMuhammad Jarnawansyah Download
An Investigation into How Employee Performance Is Influenced by Work Environment, Work Motivation, and Work Discipline (Case Study at the Mataram 1st Class Agricultural Quarantine Office)BusinessHardian Reza Dharmayanda Download
The Rise of Online Learning due to Covid PandemicEducation and TechnologyDr. Monika singh Download
A significant critical review of digital marketing opportunities and challenges in India with special reference in Indian market during covid-19Management StudiesSamiullah N Manik Download
FACTORS AFFECTING FAST AND SUSTAINABLE DEVELOPMENT OF TOURISM SERVICE INDUSTRY IN BAC GIANG PROVINCEBusiness AdministrationBui Nhu Hien Download
Significant factors affecting consumer preference towards organic food products and purchase behaviourManagement StudiesVittal Hugar Download
Effect of Circular Economy Practices on Sustainable Performance of Plastic and Rubber Manufacturing Firms in KenyaBusinessCatherine Gatari Download
Internal and External analysis of LiciousStrategic ManagementDr.Anjali Patkar Download
12