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Title: :  CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING
PaperId: :  12241
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 3 2020
DUI:    16.0415/IJARIIE-12241
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Bhumika SethiNational Institute of Fashion Technology, Kangra

Abstract

Textile and Fashion
Cultural History, Cultural Sustainability, Cultural Studies, Fashion, Forecasting, Futurology, Singularity, Trend analysis
“When you are in the futurology business there are three problems that you run into. First of all, you're wrong. Second of all, you get the timing wrong even when you're right. And third of all, when you're right you're never believed” -Woudhuysen, 1992. Sustainability has been an important topic in many disciplines for over two decades now, and its urgency keeps rising. At the same time, conceptual understanding of sustainability remains quite vague and often too context-specific, which poses a challenge for sustainability research. Among the four dimensions of sustainability (environmental, economic, social, and cultural), it is the latter aspect that is least examined. However, understanding how culture contributes to the long-term sustainability of communities and societies is one key to a holistic understanding of sustainability itself, and how it can impact the future of fashion forecasting. This paper argues that the ethic of long-term sustainability can be informed by fashion forecasters in their embodied, institutionalized form. The resilience potential of fashion forecasters is important for configuring the long-term impact of cultural aesthetics and its place for future generations. As fashion forecasters struggle with addressing the consequences of economic issues and finding new models of conducting their temporal business, their very existence and preservation contribute to the long-term sustainability of communities and societies as a whole. This paper suggests two avenues for further research: first, the values and ideals embedded in strategic priorities of fashion forecast and promoted through their reports and programmes contribute to society and fashion industry and serve as the foundation of long-term institutional survival; second, by fulfilling their missions through both short and long-term forecast and acting ‘culturally sustainable,’ to ensure its endurance, thus vouching for safe interests of future generations along with advanced innovations. Further, the paper focuses on giving a reasonable solution supporting both the stances.

Citations

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IJARIIE Bhumika Sethi. "CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 3 2020 Page 1718-1729
MLA Bhumika Sethi. "CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING." International Journal Of Advance Research And Innovative Ideas In Education 6.3(2020) : 1718-1729.
APA Bhumika Sethi. (2020). CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING. International Journal Of Advance Research And Innovative Ideas In Education, 6(3), 1718-1729.
Chicago Bhumika Sethi. "CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 3 (2020) : 1718-1729.
Oxford Bhumika Sethi. 'CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, 2020, p. 1718-1729. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CULTURAL_SUSTAINABILITY__THE_FUTURE_OF_FASHION_FORECASTING_ijariie12241_converted.pdf (Accessed : 30 September 2023).
Harvard Bhumika Sethi. (2020) 'CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING', International Journal Of Advance Research And Innovative Ideas In Education, 6(3), pp. 1718-1729IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CULTURAL_SUSTAINABILITY__THE_FUTURE_OF_FASHION_FORECASTING_ijariie12241_converted.pdf (Accessed : 30 September 2023)
IEEE Bhumika Sethi, "CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, pp. 1718-1729, May-Jun 2020. [Online]. Available: http://ijariie.com/AdminUploadPdf/CULTURAL_SUSTAINABILITY__THE_FUTURE_OF_FASHION_FORECASTING_ijariie12241_converted.pdf [Accessed : 30 September 2023].
Turabian Bhumika Sethi. "CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 3 (30 September 2023).
Vancouver Bhumika Sethi. CULTURAL SUSTAINABILITY: THE FUTURE OF FASHION FORECASTING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : 30 September 2023]; 6(3) : 1718-1729. Available from: http://ijariie.com/AdminUploadPdf/CULTURAL_SUSTAINABILITY__THE_FUTURE_OF_FASHION_FORECASTING_ijariie12241_converted.pdf
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