IMPACT OF SOCIAL MESSENGERS ESPECIALLY WHATSAPP ON YOUTH A SOCIOLOGICAL STUDY

MEDIA STUDIES

With the advent of technology, life has become convenient and easier. In this dynamic and busy world staying in touch with associates is difficult. Social media has emerged as bliss in disguise and helps us to maintain and know updates from friends, family and associates. Social media is evolving in the world at very fast pace and affecting people in numerous ways. As we know today we have various social messengers like Tango, Face book, WhatsApp, Line, Yahoo, Hike, We Chat, Skype, Imo, BBM, Viber etc. which helps us to remain in touch with the society or people. In past few years, WhatsApp has become most popular medium of interaction among the people as it is convenient to use. This app can be easily downloaded and works in various electronic items such as I-Phone, Blackberry, Android, windows phone and computers. This priceless exchange of text, image, video, audio message and calling has mesmerised youths to use whatsapp. It is an incredible application and a great innovation which helps us to connect ourselves with the world. This wonderful App is an important medium of social connectivity and has its own effects (Good or bad) upon the youth or in the society.This study is an attempt to measure the impact of WhatsApp on students; with reference to the youth of Gwalior, India. In this study the researchers want to conduct a survey by using a questionnaire among the youth (students) so we can understand its impact on them. This empirical study has been conducted upon 100 people with a questionnaire, which was used as a tool of data collection for the survey. This study has revealed that being a medium of mass communication; it also has adverse impact on the life style and culture of youth especially in their studies. It affects their (academics) language and also spoils their spelling skills and grammatical construction of sentences. They may get misleading information or fake news and concentration is more on gossips and even become totally dependent on this to get information about around the world. Youths are spending more time on these applications rather than spending quality time with their family members. Many youths are addicted to it and cannot abstain themselves from constantly chatting, replying and sharing of ideas or information, so it has become difficult to control it and needs psychotic help.

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