Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS
PaperId: :  13264
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 6 2020
DUI:    16.0415/IJARIIE-13264
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr. Morgen SHOKOGreat Zimbabwe University, Masvingo, Zimbabwe
Mr. Jonathan SHOKOMinistry of Industry & Commerce, Harare, Zimbabwe
Mr. Thabani NYONIUniversity of Zimbabwe, Harare, Zimbabwe

Abstract

Economics
E-Commerce, Online Purchase Intention, Shopping Orientation
This research sought to assess the impact shopping orientation on customer online purchase intention in e-commerce environment in Zimbabwe at Great Zimbabwe University students. The main aim of the study was to examine the impact of shopping orientation on customer online purchasing intention. Data collection was done using questionnaires. A sample of 340 respondents was used in data collection. Quantitative methods were employed to investigate the relationship between shopping orientations and online purchase intention .Shopping orientations include brand orientation, quality orientation, impulse purchase orientation, convenience orientation and shopping enjoyment orientation. The results of the research show that quality orientation, impulse purchase orientation, brand orientation and convenience orientation have a positive influence on customer online purchase intention. However, shopping enjoyment does not directly influence the customers to purchase products online.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. "THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 6 2020 Page 1438-1464
MLA Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. "THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS." International Journal Of Advance Research And Innovative Ideas In Education 6.6(2020) : 1438-1464.
APA Mr. Morgen SHOKO, Mr. Jonathan SHOKO, & Mr. Thabani NYONI. (2020). THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS. International Journal Of Advance Research And Innovative Ideas In Education, 6(6), 1438-1464.
Chicago Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. "THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 6 (2020) : 1438-1464.
Oxford Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. 'THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, 2020, p. 1438-1464. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_SHOPPING_ORIENTATION_ON_CUSTOMER_ONLINE_PURCHASE_INTENTION_IN_THE_E_COMMERCE_ENVIRONMENT_IN_ZIMBABWE__CASE_STUDY_OF_GREAT_ZIMBABWE_UNIVERSITY_STUDENTS_ijariie13264.pdf (Accessed : ).
Harvard Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. (2020) 'THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS', International Journal Of Advance Research And Innovative Ideas In Education, 6(6), pp. 1438-1464IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_SHOPPING_ORIENTATION_ON_CUSTOMER_ONLINE_PURCHASE_INTENTION_IN_THE_E_COMMERCE_ENVIRONMENT_IN_ZIMBABWE__CASE_STUDY_OF_GREAT_ZIMBABWE_UNIVERSITY_STUDENTS_ijariie13264.pdf (Accessed : )
IEEE Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI, "THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, pp. 1438-1464, Nov-Dec 2020. [Online]. Available: http://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_SHOPPING_ORIENTATION_ON_CUSTOMER_ONLINE_PURCHASE_INTENTION_IN_THE_E_COMMERCE_ENVIRONMENT_IN_ZIMBABWE__CASE_STUDY_OF_GREAT_ZIMBABWE_UNIVERSITY_STUDENTS_ijariie13264.pdf [Accessed : ].
Turabian Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. "THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 6 ().
Vancouver Mr. Morgen SHOKO, Mr. Jonathan SHOKO, and Mr. Thabani NYONI. THE IMPACT OF SHOPPING ORIENTATION ON CUSTOMER ONLINE PURCHASE INTENTION IN THE E-COMMERCE ENVIRONMENT IN ZIMBABWE: CASE STUDY OF GREAT ZIMBABWE UNIVERSITY STUDENTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(6) : 1438-1464. Available from: http://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_SHOPPING_ORIENTATION_ON_CUSTOMER_ONLINE_PURCHASE_INTENTION_IN_THE_E_COMMERCE_ENVIRONMENT_IN_ZIMBABWE__CASE_STUDY_OF_GREAT_ZIMBABWE_UNIVERSITY_STUDENTS_ijariie13264.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Pradhan Mantri Fasal Bima Yojana in Jharkhand: A Comprehensive EvaluationSocial ScienceNIRAJ KAMAR Download
IMPACT OF PMEGP ON ENTREPRENEURIAL DEVELOPMENT OF TRIBAL BENEFICIARIES OF JHARKHANDEconomicsNiraj Kamar Download
REVIEW OF THE CONTRIBUTION OF THE MINING INDUSTRY SECTOR TO THE GROWTH AND ECONOMIC DEVELOPMENT OF MADAGASCAR.GOVERNANCE OF MININGRABENANDRASANA Clément Florent Zà Download
PUBLIC INVESTMENT STATUS: CASE STUDY OF THANH HOA PROVINCE, VIETNAMSocial scienceMinh, Nguyen Download
EVALUATING THE IMPACT OF TAX STRUCTURE ON THE REVENUES OF THE CENTRAL GOVERNMENT OF INDIAEconomicsJATTEPPA MALLAPPA Download
SOCIO-ECONOMIC IMPACT OF BERYL EXPLOITATION IN THE NORTH OF THE ANKAZOBE DISTRICT (MADAGASCAR)SocioeconomyRAKOTONIRINA Riana Herintsoa Download
IMPACT OF GLOBALIZATION ON INDIAN TRADEEconomicsProf. Jayavantha Nayak Download
A Study On Socio-Economic Condition Of Matuya Community In North 24 Pargana, West BengalEconomicsPinkan Biswas Download
The Evolution of BRICS: India's Strategic Interests and ChallengesSocial Sciences RAJNESH YADAV Download
India's Position in BRICS: Analyzing Opportunities and Addressing Challenges in a Shifting Global EnvironmentSocial Sciences RAJNESH YADAV Download
DIFFERENCES BETWEEN TRADITIONAL BUSINESS AND E-COMMERCE -A STUDYECONOMICSDr. R.G.CHIDANANDA Download
A ECONOMICAL STUDY OF POULTRY FARMING AS A ANIMAL HUSBANDRYECONOMICS Dr. R.G.CHIDANANDA Download
POVERTY AND MICROFINANCE : TOWARDS A CONTROVERSIAL APPROACH IN THE CASE OF MADAGASCAREconomicsAmour Normain RAKOTOBE Download
PANORAMA OF THE NOTION OF VALUE THROUGH A COMPARATIVE APPROACH BETWEEN ANTHROPOLOGY AND ECONOMICSEconomics, anthropologyAmour Normain RAKOTOBE Download
ADAPTATION OF MICROFINANCE INSTITUTIONS TO THE TRADITIONAL FINANCIAL CULTURE OF HOUSEHOLDS IN THE FITOVINANY REGIONEconomicsAmour Normain RAKOTOBE Download
12