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Title: :  Influence of E-Commerce On Consumer Purchasing Behaviour
PaperId: :  14454
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 1 2018
DUI:    16.0415/IJARIIE-14454
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Pawan AgrawalResearch Scholar, Department of Commerce, Sri Satya Sai University of Technology & Medical Sciences, Sehore, M.P., India.
Dr. Gajraj Singh AhirwarResearch Supervisor Department of Commerce, Sri Satya Sai University of Technology &Medical Sciences, Sehore, M.P., India.

Abstract

COMMERCE
Consumer Purchasing, Decision Making, E-Commerce, E-Commerce Benefits, Socioeconomic Impact.
Today e-commerce has become very big and booming industry and is generating huge business through e-trading. The rapid growth of E-commerce sector has a huge impact on market. The success of e-commerce totally depends on the responses of consumers and their Purchasing behaviour. Reduced middle level of business, competitive pricing and door step delivery are the keys of success. Many studies show that this industry has overcome the traditional marketing practices, giving incentives to consumers Purchasing behaviour, leading to huge accumulation of higher demand in this sector. Indian market is considered as potential market as e-commerce is extracting huge business from the same. This research intends to study the current available literature on e-commerce and its related studies. The research focuses on the status of e-commerce in India, e-commerce and technology adoption, the socio-economic impact of e-commerce, e-commerce and consumer Purchasing decision making and e-commerce benefits and its success. The innovations in technology are coming out very fast and get adopted in market too. The adoption of technology in consumer’s life can change their expectations as life progresses. Hence inventions in e-commerce and its business style can be responsible for change in the Purchasing behaviour.

Citations

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IJARIIE Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. "Influence of E-Commerce On Consumer Purchasing Behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 1 2018 Page 1448-1455
MLA Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. "Influence of E-Commerce On Consumer Purchasing Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 4.1(2018) : 1448-1455.
APA Pawan Agrawal, & Dr. Gajraj Singh Ahirwar. (2018). Influence of E-Commerce On Consumer Purchasing Behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 4(1), 1448-1455.
Chicago Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. "Influence of E-Commerce On Consumer Purchasing Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 1 (2018) : 1448-1455.
Oxford Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. 'Influence of E-Commerce On Consumer Purchasing Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, 2018, p. 1448-1455. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Influence_of_E_Commerce_On_Consumer_Purchasing_Behaviour_ijariie14454.pdf (Accessed : 02 January 2026).
Harvard Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. (2018) 'Influence of E-Commerce On Consumer Purchasing Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 4(1), pp. 1448-1455IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Influence_of_E_Commerce_On_Consumer_Purchasing_Behaviour_ijariie14454.pdf (Accessed : 02 January 2026)
IEEE Pawan Agrawal, and Dr. Gajraj Singh Ahirwar, "Influence of E-Commerce On Consumer Purchasing Behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, pp. 1448-1455, Jan-Feb 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/Influence_of_E_Commerce_On_Consumer_Purchasing_Behaviour_ijariie14454.pdf [Accessed : 02 January 2026].
Turabian Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. "Influence of E-Commerce On Consumer Purchasing Behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 1 (02 January 2026).
Vancouver Pawan Agrawal, and Dr. Gajraj Singh Ahirwar. Influence of E-Commerce On Consumer Purchasing Behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 02 January 2026]; 4(1) : 1448-1455. Available from: http://ijariie.com/AdminUploadPdf/Influence_of_E_Commerce_On_Consumer_Purchasing_Behaviour_ijariie14454.pdf
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