Call for Papers:Vol.10 Issue.5

Submission
Last date		 30-Oct-2024
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-10,Issue-5. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI
PaperId: :  14782
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 3 2021
DUI:    16.0415/IJARIIE-14782
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
R.RagaviP.S.R. Engineering College, Sivakasi
B.ShanmugapriyaP.S.R. Engineering College, Sivakasi

Abstract

Management Studies
Consumer Buying Behavior, Buying Decision ,Psychology, Sociology
The Research was entitled under “A Study On Consumers Buying Behaviour Towards TVS Motors With Special Reference To TVS Venkatachalam In Kovilpatti”, which focuses on Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. This research identifies the foremost influenced factors of the consumer buying behavior based on the Psychological Factors, Social Factors, Cultural Factors, Personal Factors, Economic Factors. It attempts to know the buyer deciding process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioral variables in order to understand the needs and wants of people. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Consumer behaviour study is predicated on consumer buying behaviour, with the consumer playing three distinct roles of user, payer and buyer. The sample size determined for this study is 177. The Convenience sampling was used in this study. The primary data was collected through questionnaire and analyzed with the help of statistical tool namely Uni-variate Percentage analysis, Weighted Average and Chi – square analysis. The findings of the study and recommendation are mentioned. It is concluded that, the organization might effectively use all the promotions tools for making efficient communication to all the consumers.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE R.Ragavi, and B.Shanmugapriya. "A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 3 2021 Page 3407-3419
MLA R.Ragavi, and B.Shanmugapriya. "A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI." International Journal Of Advance Research And Innovative Ideas In Education 7.3(2021) : 3407-3419.
APA R.Ragavi, & B.Shanmugapriya. (2021). A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI. International Journal Of Advance Research And Innovative Ideas In Education, 7(3), 3407-3419.
Chicago R.Ragavi, and B.Shanmugapriya. "A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 3 (2021) : 3407-3419.
Oxford R.Ragavi, and B.Shanmugapriya. 'A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, 2021, p. 3407-3419. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS_BUYING_BEHAVIOUR_TOWARDS_TVS_MOTORS_WITH_REFERENCE_TO_TVS_VENKATACHALAM_IN_KOVILPATTI_ijariie14782.pdf (Accessed : 07 April 2024).
Harvard R.Ragavi, and B.Shanmugapriya. (2021) 'A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI', International Journal Of Advance Research And Innovative Ideas In Education, 7(3), pp. 3407-3419IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS_BUYING_BEHAVIOUR_TOWARDS_TVS_MOTORS_WITH_REFERENCE_TO_TVS_VENKATACHALAM_IN_KOVILPATTI_ijariie14782.pdf (Accessed : 07 April 2024)
IEEE R.Ragavi, and B.Shanmugapriya, "A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, pp. 3407-3419, May-Jun 2021. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS_BUYING_BEHAVIOUR_TOWARDS_TVS_MOTORS_WITH_REFERENCE_TO_TVS_VENKATACHALAM_IN_KOVILPATTI_ijariie14782.pdf [Accessed : 07 April 2024].
Turabian R.Ragavi, and B.Shanmugapriya. "A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 3 (07 April 2024).
Vancouver R.Ragavi, and B.Shanmugapriya. A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS TVS MOTORS WITH REFERENCE TO TVS VENKATACHALAM IN KOVILPATTI. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 07 April 2024]; 7(3) : 3407-3419. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_CONSUMERS_BUYING_BEHAVIOUR_TOWARDS_TVS_MOTORS_WITH_REFERENCE_TO_TVS_VENKATACHALAM_IN_KOVILPATTI_ijariie14782.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 4/7/2024 4:20:19 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
The Relationship Between TV Advertising and Children's Cognitive DevelopmentBusiness Administration (Advertisement Management)Dr. Sanjay Payasi Download
Impact of Trade Policies on International Business OperationsBUSINESS MANAGEMENTMr. Shaik Mukassir Ali Download
Determinants of Commercial Bank Performance in Cambodia: A Financial Metrics AnalysisBusinessKong Chantha Download
IMPACT OF E-COMMERCE ON RETAILERS AND MARKETSCOMMERCE AND BUSINESS MANAGEMENTN. MADHUSUDHAN REDDY Download
A STUDY ON SOCIAL MEDIA INFLUENCER MARKETING ON BRAND LOYALTY AND CUSTOMER RETENTIONManagement Studies Mrs. Parameshwari N Download
BEST PRACTICES FOR CREATING ENGAGING AND SHAREABLE CONTENT: AN ANALYSIS OF EFFECTIVE STRATEGIES AND TECHNIQUES IN DIGITAL MARKETINGManagement StudiesMr. Naveena Download
A study of Marketing Mix and Market Competitiveness of Aavin Products in Salem District:Management Ashok.G Download
Driven and Involved: Measuring the Impact of Masstige Marketing Drivers on Customer EngagementCommerceMrs. Madhu Mehta Download
FACTORS INFLUENCING PRODUCTIVITY: A STUDY OF THE LISTED CEMENT COMPANIES IN BANGLADESHBusiness Md. Musa Download
DIGITAL TRANSFORMATION FOR RESTAURANT OPERATIONS: A CASE STUDY OF HAMBURGER PLUS "CREATIVE" SYSTEMBUSINESSMARIE ROSE BERISO SOTTO Download
A Study on the Most Effective Digital Marketing Strategies for Startups Operating in the Indian MarketManagement Studies Prof. Vinanti Shridhar Naik Download
A Study on Digital Transformation Strategies in the VUCA World: A Theoretical IntegrationManagement Studies Jayadatta S Download
A STUDY ON PROBLEMS AND PROSPECTS OF PUMP EXPORTERS WITH SPECIAL REFERENCE TO COIMBATORE CITYEXPORTRITHIK ROSHAN.P Download
Research on the impact of social media brand display on consumer purchase intention: taking Instagram marketing of small, medium and micro enterprises in Pekanbaru, Indonesia as an example Social Media, Marketing, InstagramCeline Listanty Download
Enhancing international marketing capability and export performance of SMEs in crisis: Strategic flexibility and Digital technologiesMarketingKondreddy Prathyusha Download
12