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Title: :  Sales Promotion and Its Impact On Consumer Behaviour
PaperId: :  15115
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 1 2018
DUI:    16.0415/IJARIIE-15115
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Karan SaxenaResearch Scholar, Barkatullah University, Bhopal
Prof. Dr. Vivek SharmaDean, Faculty of Management & Director, CRIM, UTD, Barkatullah University, Bhopal
Prof. Dr. Mukesh ChansoriyaDirector – MBA, Laxmi Narayan Collage of Technology, Bhopal
Jyoti TiwariResearch Scholar, Barkatullah University, Bhopal

Abstract

Management
Consumer, Sales, Promotion, Marketing.
Modern marketing relies heavily on sales promotion, an industry technique that has been researched for years. Promoter's goal is to reach and convince the targeted customers. To market products and services, or a concept, sellers must coordinate all of their efforts. An important part of a promotional mix is sales promotion. Consumer purchasing behavior will be examined in this research. Overall, this research sought to determine the impact of sales promotion tools and methods on consumer purchasing behavior. Consumer purchases are increased as a result of sales promotion marketing efforts. It is thus important to contact the targeted customers and convince them to purchase. To reach more customers, the apparel retail company has effectively entered the consumers' market and quickly expanded from metros to tier-II cities. As a strategic move, contemporary clothing stores provide youthful customers a wide range of worldwide brands, styles, and fashions at a reasonable price. Retailers use a variety of promotional techniques to entice customers and make them aware of the idea of "best deal". These include price reductions, discounts and buy-one-get-one offers, and each has a varying degree of acceptability and efficacy among consumers. On the developing market, the purpose of this study is to evaluate the effect of various promotional methods.

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IJARIIE Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. "Sales Promotion and Its Impact On Consumer Behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 1 2018 Page 1517-1523
MLA Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. "Sales Promotion and Its Impact On Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 4.1(2018) : 1517-1523.
APA Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, & Jyoti Tiwari. (2018). Sales Promotion and Its Impact On Consumer Behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 4(1), 1517-1523.
Chicago Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. "Sales Promotion and Its Impact On Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 1 (2018) : 1517-1523.
Oxford Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. 'Sales Promotion and Its Impact On Consumer Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, 2018, p. 1517-1523. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf (Accessed : 24 June 2022).
Harvard Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. (2018) 'Sales Promotion and Its Impact On Consumer Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 4(1), pp. 1517-1523IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf (Accessed : 24 June 2022)
IEEE Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari, "Sales Promotion and Its Impact On Consumer Behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, pp. 1517-1523, Jan-Feb 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf [Accessed : 24 June 2022].
Turabian Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. "Sales Promotion and Its Impact On Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 1 (24 June 2022).
Vancouver Karan Saxena, Prof. Dr. Vivek Sharma, Prof. Dr. Mukesh Chansoriya, and Jyoti Tiwari. Sales Promotion and Its Impact On Consumer Behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 24 June 2022]; 4(1) : 1517-1523. Available from: http://ijariie.com/AdminUploadPdf/Sales_Promotion_and_Its_Impact_On_Consumer_Behaviour_ijariie15115.pdf
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