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Title: :  CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY
PaperId: :  18906
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18906
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Anita BajajP.G.D.A.V College (Eve.), University of Delhi
Dr. Nitish BagdiP.G.D.A.V College (Eve.), University of Delhi

Abstract

Marketing
Greenwashing, Green Purchase Behavior, Green attitude, Green Perceived Value etc.
Many companies use green marketing strategies to gain a competitive advantage to attract environmentally conscious consumers, but not all green marketing propositions can accurately reflect the environmental behaviour of companies. With an increasing incidence of industrialisation, urbanization and increasing purchasing power more households are purchasing products which are harming the environment. There is an inherent danger to the environmental balance and ecology that has made marketers think about producing environmentally safe products under the concept of “Green Marketing”. This research study aims to study the impact of 8 sins of greenwashing strategies opted by business firms upon customers’ purchase intentions/Consumer Buying Behaviour. To attain the objectives of the study a structured questionnaire was used to gather the data from 236 respondents which was analysed using Pearson Correlation.

Citations

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IJARIIE Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 1969-1975
MLA Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 1969-1975.
APA Dr. Anita Bajaj, & Dr. Nitish Bagdi. (2022). CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 1969-1975.
Chicago Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 1969-1975.
Oxford Dr. Anita Bajaj, and Dr. Nitish Bagdi. 'CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 1969-1975. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf (Accessed : ).
Harvard Dr. Anita Bajaj, and Dr. Nitish Bagdi. (2022) 'CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 1969-1975IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf (Accessed : )
IEEE Dr. Anita Bajaj, and Dr. Nitish Bagdi, "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 1969-1975, Nov-Dec 2022. [Online]. Available: http://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf [Accessed : ].
Turabian Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 ().
Vancouver Dr. Anita Bajaj, and Dr. Nitish Bagdi. CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : ]; 8(6) : 1969-1975. Available from: http://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf
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