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Title: :  FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI
PaperId: :  22214
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22214
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
SINDHUJA CJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
AKSHAYA DGJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. PATCHA BHUJANGA RAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Brand Attachment, Consumer Loyalty, Maggi Noodles, Brand Perception, Marketing Influence, Product Quality, Consumer Satisfaction, Emotional Branding
A concise overview of the factors influencing brand attachment towards maggi, a popular instant noodles brand from consumers perspective. Maggi, a popular brand has gained a lot of legal followings over the years, and this attachment is a result of several key factors. Consumers are highly complex individuals subject to a variety of psychological and sociological needs apart from their survival needs. This study analyses the brand preference of Nestlé maggi noodles by consumers and evaluates the quality, pricing policy, media influence in consumption and consumer satisfaction. The factors discussed include taste and consistency, convenience, brand heritage, marketing and advertising, product variety, trustworthiness, price point, culture relevance, customer engagement and loyalty programs. These factors are very essential for marketers and businesses seeking to build and maintain consumers loyalty.

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IJARIIE SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1779-1787
MLA SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1779-1787.
APA SINDHUJA C, AKSHAYA DG, & DR. PATCHA BHUJANGA RAO. (2023). FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1779-1787.
Chicago SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1779-1787.
Oxford SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. 'FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1779-1787. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/FACTORS_INFLUENCING_CONSUMER_PERCEPTION__LOYALTY_AND_BRAND_ATTACHMENT_TOWARDS_MAGGI_ijariie22214.pdf (Accessed : ).
Harvard SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. (2023) 'FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1779-1787IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/FACTORS_INFLUENCING_CONSUMER_PERCEPTION__LOYALTY_AND_BRAND_ATTACHMENT_TOWARDS_MAGGI_ijariie22214.pdf (Accessed : )
IEEE SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO, "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1779-1787, Nov-Dec 2023. [Online]. Available: http://ijariie.com/AdminUploadPdf/FACTORS_INFLUENCING_CONSUMER_PERCEPTION__LOYALTY_AND_BRAND_ATTACHMENT_TOWARDS_MAGGI_ijariie22214.pdf [Accessed : ].
Turabian SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. "FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 ().
Vancouver SINDHUJA C, AKSHAYA DG, and DR. PATCHA BHUJANGA RAO. FACTORS INFLUENCING CONSUMER PERCEPTION, LOYALTY AND BRAND ATTACHMENT TOWARDS MAGGI. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(6) : 1779-1787. Available from: http://ijariie.com/AdminUploadPdf/FACTORS_INFLUENCING_CONSUMER_PERCEPTION__LOYALTY_AND_BRAND_ATTACHMENT_TOWARDS_MAGGI_ijariie22214.pdf
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