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Title: :  Analyzing the Influence of OTT Platforms over Movie Theatres
PaperId: :  22242
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 6 2023
DUI:    16.0415/IJARIIE-22242
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
JOTHIN SURIA RJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
ARJUN JOSEPH VARGHESEJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR.CK SURESHJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. PATCHA BHUJANGA RAOJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

Commerce and Management
Over-The-Top (OTT), Cinematic experience, Streaming services, Movie theater attendance, Consumer behavior, Technological advancements
In recent years, Over-The-Top (OTT) platforms have emerged as significant disruptors in the entertainment industry, altering the landscape of film consumption and challenging the traditional dominance of movie theatres. This study investigates the multifaceted influence of OTT platforms on movie theatres, analyzing the shifts in consumer behavior, economic implications, and the overall cinematic experience. This study delves into how streaming services such as Netflix and Amazon Prime Video are altering the landscape of the traditional movie theater industry. By investigating their impact on movie theater attendance, the research aims to uncover the reasons behind this shift. It will scrutinize various aspects like convenience, content accessibility, pricing, and the overall viewing experience to grasp the evolving relationship between OTT platforms and movie theaters. Ultimately, the findings will offer crucial insights into how movie theaters can navigate and evolve within this changing media environment shaped by the burgeoning popularity of OTT platforms. Furthermore, the research scrutinizes the qualitative aspects of the cinematic experience, comparing the immersive nature of theatres with the comfort and convenience of home viewing through OTT platforms. Factors such as audiovisual quality, communal viewing, and technological advancements in both domains are examined to understand the strengths and limitations of each medium.

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IJARIIE JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. "Analyzing the Influence of OTT Platforms over Movie Theatres" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 6 2023 Page 1929-1938
MLA JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. "Analyzing the Influence of OTT Platforms over Movie Theatres." International Journal Of Advance Research And Innovative Ideas In Education 9.6(2023) : 1929-1938.
APA JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, & DR. PATCHA BHUJANGA RAO. (2023). Analyzing the Influence of OTT Platforms over Movie Theatres. International Journal Of Advance Research And Innovative Ideas In Education, 9(6), 1929-1938.
Chicago JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. "Analyzing the Influence of OTT Platforms over Movie Theatres." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 6 (2023) : 1929-1938.
Oxford JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. 'Analyzing the Influence of OTT Platforms over Movie Theatres', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, 2023, p. 1929-1938. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Analyzing_the_Influence_of_OTT_Platforms_over_Movie_Theatres_ijariie22242.pdf (Accessed : 03 January 2025).
Harvard JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. (2023) 'Analyzing the Influence of OTT Platforms over Movie Theatres', International Journal Of Advance Research And Innovative Ideas In Education, 9(6), pp. 1929-1938IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Analyzing_the_Influence_of_OTT_Platforms_over_Movie_Theatres_ijariie22242.pdf (Accessed : 03 January 2025)
IEEE JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO, "Analyzing the Influence of OTT Platforms over Movie Theatres," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 6, pp. 1929-1938, Nov-Dec 2023. [Online]. Available: http://ijariie.com/AdminUploadPdf/Analyzing_the_Influence_of_OTT_Platforms_over_Movie_Theatres_ijariie22242.pdf [Accessed : 03 January 2025].
Turabian JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. "Analyzing the Influence of OTT Platforms over Movie Theatres." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 6 (03 January 2025).
Vancouver JOTHIN SURIA R, ARJUN JOSEPH VARGHESE, DR.CK SURESH, and DR. PATCHA BHUJANGA RAO. Analyzing the Influence of OTT Platforms over Movie Theatres. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 03 January 2025]; 9(6) : 1929-1938. Available from: http://ijariie.com/AdminUploadPdf/Analyzing_the_Influence_of_OTT_Platforms_over_Movie_Theatres_ijariie22242.pdf
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