Call for Papers:Vol.12 Issue.3

Submission
Last date		 28-Jun-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users
PaperId: :  22837
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 2 2024
DUI:    16.0415/IJARIIE-22837
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Elvina Yunia DearosaShanghai University
Luo GangShanghai University

Abstract

Management
Live Shopping, Cognitive Trust, Affective Trust, Online Purchase Intention
Indonesia's e-commerce sector is rapidly growing and is projected to attract around 245 million users from 2023 to 2027. The industry has expanded to meet consumer demands for various goods, with live shopping emerging as a popular trend. Live shopping allows real-time interaction with sellers despite the inability to physically experience products, addressing consumer needs for daily necessities, health products, electronics, and more. However, challenges like purchasing uncertainty and trust issues accompany this trend. This study explores key variables in live streaming shopping using Smart PLS 4 software and online questionnaires. Variables analyzed include perceived product quality, brand awareness, streamer product knowledge, support from other members, shared values, cognitive trust, affective trust, and purchase intention. Research subjects are users of a leading B2C e-commerce platform in Indonesia, with data collected through simple random sampling and online questionnaires. The study utilized partial least squares structural equation modeling (PLS-SEM) to assess relationships among variables. Results indicate that perceived product quality, brand awareness, and streamer's product knowledge significantly influence consumer trust. Shared values also positively impact trust, influencing consumer willingness to purchase. However, support from other members lacks a significant impact on emotional trust, suggesting consumers prioritize the streamer and the product itself. The study highlights the mediating role of affective trust on cognitive trust and purchase intention, offering insights into consumer behavior and trust formation in live streaming shopping environments.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Elvina Yunia Dearosa, and Luo Gang. "The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 2 2024 Page 899-910
MLA Elvina Yunia Dearosa, and Luo Gang. "The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users." International Journal Of Advance Research And Innovative Ideas In Education 10.2(2024) : 899-910.
APA Elvina Yunia Dearosa, & Luo Gang. (2024). The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users. International Journal Of Advance Research And Innovative Ideas In Education, 10(2), 899-910.
Chicago Elvina Yunia Dearosa, and Luo Gang. "The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 2 (2024) : 899-910.
Oxford Elvina Yunia Dearosa, and Luo Gang. 'The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, 2024, p. 899-910. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Impact_of_Live_Streaming_Experience_on_Online_Transaction__Research_on_Indonesian_B2C_E_Commerce_Users_ijariie22837.pdf (Accessed : 03 April 2024).
Harvard Elvina Yunia Dearosa, and Luo Gang. (2024) 'The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users', International Journal Of Advance Research And Innovative Ideas In Education, 10(2), pp. 899-910IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Impact_of_Live_Streaming_Experience_on_Online_Transaction__Research_on_Indonesian_B2C_E_Commerce_Users_ijariie22837.pdf (Accessed : 03 April 2024)
IEEE Elvina Yunia Dearosa, and Luo Gang, "The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 2, pp. 899-910, Mar-App 2024. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Impact_of_Live_Streaming_Experience_on_Online_Transaction__Research_on_Indonesian_B2C_E_Commerce_Users_ijariie22837.pdf [Accessed : 03 April 2024].
Turabian Elvina Yunia Dearosa, and Luo Gang. "The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 2 (03 April 2024).
Vancouver Elvina Yunia Dearosa, and Luo Gang. The Impact of Live Streaming Experience on Online Transaction: Research on Indonesian B2C E-Commerce Users. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 03 April 2024]; 10(2) : 899-910. Available from: http://ijariie.com/AdminUploadPdf/The_Impact_of_Live_Streaming_Experience_on_Online_Transaction__Research_on_Indonesian_B2C_E_Commerce_Users_ijariie22837.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 4/3/2024 1:23:42 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
INSTRUCTIONAL LEADERSHIP OF MASTER TEACHERS AND TEACHERS’ CLASSROOM PRACTICES AT ZONE 1 HINATUAN SOUTH DISTRICT ELEMENTARY SCHOOLS, SURIGAO DEL SUR DIVISION: A DESCRIPTIVE-CORRELATIONAL STUDYEDUCATIONAL MANAGEMENTMiriam M. Ratonel Download
BREAKFAST CONSUMPTION PATTERNS AND CLASSROOM BEHAVIOR OF KEY STAGE 1 LEARNERS IN TUBURAN ELEMENTARY SCHOOL, TAGBINA DISTRICT, DIVISION OF SURIGAO DEL SUR: A CROSS-SECTIONAL CORRELATIONAL STUDYEDUCATIONAL MANAGEMENTStephanie Joy M. Jaro Download
Factors Influencing the Adoption of Bio-Plastics among ConsumersManagementAnkita Download
Reliability and validity of Schools Governance and Operations Division Unified Monitoring Tool of Bislig City Division: A Descriptive Evaluative ApproachEDUCATIONAL MANAGEMENTFe U. Abrahan Download
Implementation of the Scheduled Caste Sub-Plan in Rajasthan: Policy Framework, Budgetary Allocations and Development OutcomesManagementDr. Mahendra Singh Rao Download
GENDER INFLUENCES ON NEGOTIATION TACTICS IN WORKPLACE CONFLICTSAccounting & FinanceLeqele Manngope Maureen Download
A POLICY BRIEF IN THE MAKING THE CHALLENGES AND MENTORSHIP QUALITY OF STUDENT TEACHERS IN CONTRASTING SCHOOL ENVIRONMENTSEducational ManagementEVA QUIRANTE EBORDE Download
Perceived Social Learning-Related Factors and Academic Outcomes of Grade 9 Learners in Edukasyon sa Pagpapakatao in Democrito O. Plaza Memorial National High School, Agusan del Sur Division: A Descriptive-Correlational ApproachEducationEden G. Sapio Download
Influence Of Leadership Style on Conflict Management in Private Secondary Schools In Kayunga District, UgandaManagement Enoch Tumusiime Download
A STUDY ON FACTORS INFLUENCING DISCHARGE DELAY IN PATIENT CARE AT ONE OF THE MULTISPECIALITY HOSPITALS IN COIMBATOREHOSPITAL ADMINISTRATIONMrs. U. SUJI Download
A DESCRIPTIVE SURVEY ON THE IMPLEMENTATION OF TECHNICAL VOCATIONAL LIVELIHOOD (TVL) TRACKS AND THE CHALLENGES ENCOUNTERED BY TVL LEARNERS OF SALVACION NATIONAL HIGH SCHOOL: BASIS FOR IMPROVED INSTRUCTIONEducationJowel S. Piquit Download
Role of CSR and Benefits on Employee Performance Across Generations and GendersManagement Md Naim-Ul-Hasan Khan Download
Prison Reforms in Haryana: Issues and InitiativesMANAGEMENTSachin Kumar Download
Disaster Risk Reduction Strategies and Community Preparedness of Coastal Communities in Glan, Sarangani ProvinceManagementKamarudin A. Sagandi Download
RELATIONSHIP BETWEEN SOCIAL LEARNING-RELATED VARIABLES AND ACADEMIC OUTCOMES OF GRADE 9 ARALING PANLIPUNAN LEARNERS OF SALVACION NATIONAL HIGH SCHOOL, AGUSAN DEL SUR DIVISION: A DESCRIPTIVE-CORRELATIONAL APPROACHEducationEVA L. VERTUDAZO Download
12