Call for Papers:Vol.12 Issue.3

Submission
Last date		 28-Jun-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS
PaperId: :  25129
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 5 2024
DUI:    16.0415/IJARIIE-25129
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Charles Dave R. TaotaoDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental
John Peter C. CalapardoDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental
Bryan L. SusadaDavao Oriental State University-Cateel Extension Campus, Cateel, Davao Oriental

Abstract

Education
Customer Preferences, Banking Services, Conjoint Analysis
This study was to comprehensively analyze customer preferences for banking services in Cateel, Davao Oriental, using conjoint analysis. The study included 100 customers/clients from Enterprise Bank, Baybank, Cantilan Bank, and BDO in Poblacion, Cateel, and Davao Oriental. Data were collected using survey questionnaires that were validated and tested to be reliable. The study used conjoint analysis, Pearson R, and Kentall Tau for data analysis. Based on the results, customers prefer banking services with online facilities (utility estimate: 0.432), available ATMs (utility estimate: 0.438), a location 501-1000 meters from the central district (utility estimate: 0.083), a 30-minute waiting time (utility estimate: 0.785), operating days from Monday to Friday (utility estimate: 0.462), and a withdrawal charge of 16 pesos. Waiting time is the most critical factor (utility estimate: 0.785), highlighting the importance of efficiency. The strong correlation between estimated and actual preferences (Pearson's R: 0.937) indicates reliable preference estimates. With this, the researchers recommend that banks prioritize enhancing online services, expanding ATMs, maintaining efficient waiting times, and aligning operating days and charges with customer preferences to maximize satisfaction and competitiveness.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 5 2024 Page 1691-1703
MLA Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education 10.5(2024) : 1691-1703.
APA Charles Dave R. Taotao, John Peter C. Calapardo, & Bryan L. Susada. (2024). CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS. International Journal Of Advance Research And Innovative Ideas In Education, 10(5), 1691-1703.
Chicago Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 5 (2024) : 1691-1703.
Oxford Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. 'CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, 2024, p. 1691-1703. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf (Accessed : 10 May 2025).
Harvard Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. (2024) 'CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS', International Journal Of Advance Research And Innovative Ideas In Education, 10(5), pp. 1691-1703IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf (Accessed : 10 May 2025)
IEEE Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada, "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, pp. 1691-1703, Sep-Oct 2024. [Online]. Available: http://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf [Accessed : 10 May 2025].
Turabian Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. "CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 5 (10 May 2025).
Vancouver Charles Dave R. Taotao, John Peter C. Calapardo, and Bryan L. Susada. CUSTOMER’S PREFERENCES FOR BANKING SERVICES IN CATEEL, DAVAO ORIENTAL USING CONJOINT ANALYSIS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : 10 May 2025]; 10(5) : 1691-1703. Available from: http://ijariie.com/AdminUploadPdf/CUSTOMER’S_PREFERENCES_FOR_BANKING_SERVICES_IN_CATEEL__DAVAO_ORIENTAL_USING_CONJOINT_ANALYSIS_ijariie25129.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 5/10/2025 4:49:04 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Art as a Medium of Cultural Transmission: An Indian Knowledge Systems (IKS) Perspective in School EducationIndian Knowledge System, PH.D IN EDUCATION Ms.Saraswati Maharana Download
EFFECT OF SELF-MANAGEMENT COUNSELLINGTECHNIQUE ON SOCIAL PHOBIA AMONG UNDERGRADUATES STUDENTS OF NORTHWEST UNIVERSITY, KANOEDUCATIONALProf. TIJJANI ISMAIL Download
DESIGN OF A TRAFFIC SIGNAL CONTROL SYSTEM USING PLC AND HMIEducation Nguyen Thi Linh Download
Contextualized Pedagogical Strategies for Marginalized Primary School Students in Bangladesh: Examining the Role of Teachers in Enhancing Learning Outcomes.EducationMst. Shamima Begum Download
Integrating GPS Data from Strava Combined with Field Experience to Develop Contour Map Reading Skills and Spatial Thinking Competence for students in Geography Teacher Education programsEducationPham Tat Thanh Download
CULTURAL DYNAMICS AND URBAN AMBIENCE: A REVIEW OF THE LITERATURE WITH IMPLICATIONS FOR FORT PORTAL CITY, UGANDAEducation KUGONZA SARAH Download
Life Skills Education as a Bridge to Social Inclusion: A Conceptual Framework for Children with Special Needs at the Higher Secondary LevelEducationMR. MAYANK RANGA Download
SELF-EFFICACY AS A MEDIATOR BETWEEN LANGUAGE LEARNING ANXIETY AND MOTIVATION AMONG GRADE 10 ENGLISH LEARNERSEducationANGELICA P. ALOYON Download
ROLE OF SKILL-BASED EDUCATION IN ENHANCING EMPLOYABILITY AMONG YOUTH IN INDIASocial ScienceSani Prince Ibne Shahid Sarkar Download
Effects of Growth Mindset Interventions on Academic Performance of Low-Achieving University StudentsEducation Enoch Tumusiime Download
Culture and the Boardroom: Patriarchal Norms, Legal Frameworks, and Gender Equity in Uganda’s Corporate LeadershipEducationalSharon Naggita Download
Institutional Culture, Home Culture, and Students’ Academic Performance in Educational Institutions: A Comparative Analysis.Educational Zuwena Hassan Download
A STUDY ON FACTORS INFLUENCING THE HABITS AND OPERATIONS OF INTERNET USERS REGARDING DATA PRIVACYEducation Ms. Surabhi Joshi Download
DIGITAL INCLUSION IN HIGHER SECONDARY EDUCATION: AN ANALYTICAL STUDY OF TARUNER SWAPNO SCHEME IN WEST BENGALSocial ScienceA B Sarowar Sarif Download
COMPARATIVE ANALYSIS OF THE EDUCATIONAL IDEAS OF SWAMI VIVEKANANDA AND THE OBJECTIVES OF MODERN EDUCATIONEducation Prabhash Mishra Download
12