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Title: :  Understanding Consumer Attitudes and Satisfaction with Organic Farm Products
PaperId: :  25226
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 5 2024
DUI:    16.0415/IJARIIE-25226
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Navdeep Banger Baba Mastnath University, Rohtak
Dr. A.S. BooraBaba Mastnath University, Rohtak

Abstract

Management
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This study investigates consumer attitudes and satisfaction with organic farm products, aiming to understand the factors influencing these perceptions. A sample of 100 participants from Rohtak was surveyed using structured questionnaires, supplemented by focus group discussions and literature reviews. The analysis revealed that a significant majority of consumers view organic products as healthier and more environmentally sustainable. Age was found to be a significant factor affecting consumer satisfaction, while marital status did not have a notable impact. Additionally, educational qualifications significantly influenced satisfaction levels, suggesting that more educated consumers exhibit greater satisfaction with organic products. The findings highlight the importance of trust in certification and the perceived value of organic products, as well as the need for effective marketing strategies to enhance consumer awareness. Overall, this research provides valuable insights for stakeholders in the organic market, informing strategies to improve consumer engagement and satisfaction, ultimately promoting the growth of organic farm products.

Citations

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IJARIIE Navdeep Banger , and Dr. A.S. Boora. "Understanding Consumer Attitudes and Satisfaction with Organic Farm Products" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 5 2024 Page 2171-2180
MLA Navdeep Banger , and Dr. A.S. Boora. "Understanding Consumer Attitudes and Satisfaction with Organic Farm Products." International Journal Of Advance Research And Innovative Ideas In Education 10.5(2024) : 2171-2180.
APA Navdeep Banger , & Dr. A.S. Boora. (2024). Understanding Consumer Attitudes and Satisfaction with Organic Farm Products. International Journal Of Advance Research And Innovative Ideas In Education, 10(5), 2171-2180.
Chicago Navdeep Banger , and Dr. A.S. Boora. "Understanding Consumer Attitudes and Satisfaction with Organic Farm Products." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 5 (2024) : 2171-2180.
Oxford Navdeep Banger , and Dr. A.S. Boora. 'Understanding Consumer Attitudes and Satisfaction with Organic Farm Products', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, 2024, p. 2171-2180. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Understanding_Consumer_Attitudes_and_Satisfaction_with_Organic_Farm_Products_ijariie25226.pdf (Accessed : ).
Harvard Navdeep Banger , and Dr. A.S. Boora. (2024) 'Understanding Consumer Attitudes and Satisfaction with Organic Farm Products', International Journal Of Advance Research And Innovative Ideas In Education, 10(5), pp. 2171-2180IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Understanding_Consumer_Attitudes_and_Satisfaction_with_Organic_Farm_Products_ijariie25226.pdf (Accessed : )
IEEE Navdeep Banger , and Dr. A.S. Boora, "Understanding Consumer Attitudes and Satisfaction with Organic Farm Products," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 5, pp. 2171-2180, Sep-Oct 2024. [Online]. Available: http://ijariie.com/AdminUploadPdf/Understanding_Consumer_Attitudes_and_Satisfaction_with_Organic_Farm_Products_ijariie25226.pdf [Accessed : ].
Turabian Navdeep Banger , and Dr. A.S. Boora. "Understanding Consumer Attitudes and Satisfaction with Organic Farm Products." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 5 ().
Vancouver Navdeep Banger , and Dr. A.S. Boora. Understanding Consumer Attitudes and Satisfaction with Organic Farm Products. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(5) : 2171-2180. Available from: http://ijariie.com/AdminUploadPdf/Understanding_Consumer_Attitudes_and_Satisfaction_with_Organic_Farm_Products_ijariie25226.pdf
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