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Title: :  The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State
PaperId: :  25627
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25627
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
vishva shahInstitute of Language Studies and Applied Social Sciences (ILSASS)
Dr. Archana C. NarahariILSASS, The Charutar Vidya Mandal (CVM) University, VV. Nagar, Gujarat.

Abstract

Media and Communication
Instagram, Indian tourism, Gujarat, social media, Tourism promotion
This research explores the impact of Instagram on promoting Indian tourism, with a specific focus on individuals from Gujarat. The study begins by providing an overview of India's diverse geography and the increasing influence of social media, particularly Instagram, in shaping travel preferences and decisions. A review of existing literature highlights Instagram's growing significance in tourism promotion. The findings reveal that Instagram is a popular platform among people in Gujarat for discovering travel destinations and planning trips. The study concludes by emphasizing the need to understand Instagram users' preferences and behaviour to develop more effective tourism marketing strategies. This research lays the foundation for future studies aimed at optimizing Instagram's role in enhancing Indian tourism and supporting the growth of the tourism sector in Gujarat.

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IJARIIE vishva shah, and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 239-249
MLA vishva shah, and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 239-249.
APA vishva shah, & Dr. Archana C. Narahari. (2025). The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 239-249.
Chicago vishva shah, and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 239-249.
Oxford vishva shah, and Dr. Archana C. Narahari. 'The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 239-249. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Role_of_Instagram_in_Promoting_Indian_Tourism__A_Special_Focus_on_Gujarat_State_ijariie25627.pdf (Accessed : 08 January 2025).
Harvard vishva shah, and Dr. Archana C. Narahari. (2025) 'The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 239-249IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Role_of_Instagram_in_Promoting_Indian_Tourism__A_Special_Focus_on_Gujarat_State_ijariie25627.pdf (Accessed : 08 January 2025)
IEEE vishva shah, and Dr. Archana C. Narahari, "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 239-249, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Role_of_Instagram_in_Promoting_Indian_Tourism__A_Special_Focus_on_Gujarat_State_ijariie25627.pdf [Accessed : 08 January 2025].
Turabian vishva shah, and Dr. Archana C. Narahari. "The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 (08 January 2025).
Vancouver vishva shah, and Dr. Archana C. Narahari. The Role of Instagram in Promoting Indian Tourism: A Special Focus on Gujarat State. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : 08 January 2025]; 11(1) : 239-249. Available from: http://ijariie.com/AdminUploadPdf/The_Role_of_Instagram_in_Promoting_Indian_Tourism__A_Special_Focus_on_Gujarat_State_ijariie25627.pdf
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