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Title: :  The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study
PaperId: :  25725
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 10 Issue 1 2024
DUI:    16.0415/IJARIIE-25725
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Rishi NepaliaAishwarya College of Education, Jodhpur-342008

Abstract

Management
Social media marketing, consumer buying behavior, brand engagement, trust, digital marketing
This research explores the influence of social media marketing (SMM) on customer buying behavior. The rapid adoption of social media platforms such as Facebook, Instagram, and Twitter has transformed how businesses interact with consumers, resulting in significant shifts in marketing strategies. The study aims to analyze how social media marketing strategies affect consumer decision-making processes, focusing on brand awareness, engagement, and consumer trust. By evaluating existing literature and conducting surveys, this paper highlights the effectiveness of SMM and its critical role in shaping modern consumer behavior.

Citations

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IJARIIE Dr. Rishi Nepalia. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study" International Journal Of Advance Research And Innovative Ideas In Education Volume 10 Issue 1 2024 Page 1984-1986
MLA Dr. Rishi Nepalia. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal Of Advance Research And Innovative Ideas In Education 10.1(2024) : 1984-1986.
APA Dr. Rishi Nepalia. (2024). The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study. International Journal Of Advance Research And Innovative Ideas In Education, 10(1), 1984-1986.
Chicago Dr. Rishi Nepalia. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal Of Advance Research And Innovative Ideas In Education 10, no. 1 (2024) : 1984-1986.
Oxford Dr. Rishi Nepalia. 'The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study', International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, 2024, p. 1984-1986. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Impact_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Customers__A_Research_Study_ijariie25725.pdf (Accessed : ).
Harvard Dr. Rishi Nepalia. (2024) 'The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study', International Journal Of Advance Research And Innovative Ideas In Education, 10(1), pp. 1984-1986IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Impact_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Customers__A_Research_Study_ijariie25725.pdf (Accessed : )
IEEE Dr. Rishi Nepalia, "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study," International Journal Of Advance Research And Innovative Ideas In Education, vol. 10, no. 1, pp. 1984-1986, Jan-Feb 2024. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Impact_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Customers__A_Research_Study_ijariie25725.pdf [Accessed : ].
Turabian Dr. Rishi Nepalia. "The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 10 number 1 ().
Vancouver Dr. Rishi Nepalia. The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research Study. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2024 [Cited : ]; 10(1) : 1984-1986. Available from: http://ijariie.com/AdminUploadPdf/The_Impact_of_Social_Media_Marketing_on_the_Buying_Behavior_of_Customers__A_Research_Study_ijariie25725.pdf
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