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Title: :  Study on the Influence of Influencer Marketing on Consumer Purchase Intentions
PaperId: :  25779
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 3 2018
DUI:    16.0415/IJARIIE-25779
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shilpa Pathak ThakurD. Y. Patil Deemed to be University, Maharashtra, Mumbai,India

Abstract

Marketing Management
Influencer Marketing, Consumer Purchase Intention, Social Media Engagement, Influencer Credibility
Influencer marketing has emerged as a powerful tool in shaping consumer behavior, leveraging social media influencers to drive purchase decisions. This study examines the impact of influencer credibility and engagement levels on consumer purchase intentions. The analysis of survey data reveals a strong positive correlation between influencer credibility and purchase intention (0.85) and an even stronger correlation between engagement level and purchase intention (0.87). These findings suggest that highly credible and engaged influencers significantly enhance consumer trust and buying behavior. The study contributes to the existing literature by highlighting the importance of engagement in influencer marketing strategies. Future research should explore the long-term effects of influencer marketing on brand loyalty and consumer trust.

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IJARIIE Shilpa Pathak Thakur. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 3 2018 Page 2639-2644
MLA Shilpa Pathak Thakur. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal Of Advance Research And Innovative Ideas In Education 4.3(2018) : 2639-2644.
APA Shilpa Pathak Thakur. (2018). Study on the Influence of Influencer Marketing on Consumer Purchase Intentions. International Journal Of Advance Research And Innovative Ideas In Education, 4(3), 2639-2644.
Chicago Shilpa Pathak Thakur. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 3 (2018) : 2639-2644.
Oxford Shilpa Pathak Thakur. 'Study on the Influence of Influencer Marketing on Consumer Purchase Intentions', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, 2018, p. 2639-2644. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Study_on_the_Influence_of_Influencer_Marketing_on_Consumer_Purchase_Intentions_ijariie25779.pdf (Accessed : 30 June 2025).
Harvard Shilpa Pathak Thakur. (2018) 'Study on the Influence of Influencer Marketing on Consumer Purchase Intentions', International Journal Of Advance Research And Innovative Ideas In Education, 4(3), pp. 2639-2644IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Study_on_the_Influence_of_Influencer_Marketing_on_Consumer_Purchase_Intentions_ijariie25779.pdf (Accessed : 30 June 2025)
IEEE Shilpa Pathak Thakur, "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 3, pp. 2639-2644, May-Jun 2018. [Online]. Available: http://ijariie.com/AdminUploadPdf/Study_on_the_Influence_of_Influencer_Marketing_on_Consumer_Purchase_Intentions_ijariie25779.pdf [Accessed : 30 June 2025].
Turabian Shilpa Pathak Thakur. "Study on the Influence of Influencer Marketing on Consumer Purchase Intentions." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 3 (30 June 2025).
Vancouver Shilpa Pathak Thakur. Study on the Influence of Influencer Marketing on Consumer Purchase Intentions. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : 30 June 2025]; 4(3) : 2639-2644. Available from: http://ijariie.com/AdminUploadPdf/Study_on_the_Influence_of_Influencer_Marketing_on_Consumer_Purchase_Intentions_ijariie25779.pdf
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