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Title: :  The Decline of Print Advertising and its Impact on Journalism
PaperId: :  25794
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25794
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Nidhi MalikMewar University
Professor Dr. Girija Shanker SharmaMewar University

Abstract

Media and Mass COmmunication
print advertising, digital transformation, journalism, media sustainability, digital advertising, sponsored content, subscription models, and traditional media.
Amidst the digital revolution, the fall of print advertising income is likely the gravest challenge faced by traditional print news organizations. As the ad industry moves more and more dollars towards online platforms that allow data-driven targeted ads, the economic base of print journalism is eroding and eroding, which poses a risk to the survival of many of the old newspapers and magazines.This article reviews how the print advertisement revenue drop is affecting the business, the profitability and the independence of the editors regarding print media. Moreover, the shift from print to online advertising changes the media use economy, leading to new online-first media publications and fewer print subscriptions. Moreover, the paper explores how print media has sought to stay relevant by diversifying revenue streams, for instance, through the incorporation of digital ads, the acceptance of sponsored content, and the provision of subscription based services. It also mentions the impediments and moral issues of these possibilities, e.g., the risk of disallowing editorial control and increasing the tendency towards making news sensational.Through a careful analysis of the identified trends, the paper gives a clear picture of the situation in the print media sector that is now heavily influenced by digital transformation and contends with the success of certain strategies that can secure the ongoing relevance and viability of traditional journalism vis-vis a rapidly changing media environment. Finally, the article suggests feasible approaches to alleviate the financial troubles of print media calling for innovation, adjustment, and reassessment of the relations between journalism, advertising, and its clients.

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IJARIIE Nidhi Malik, and Professor Dr. Girija Shanker Sharma. "The Decline of Print Advertising and its Impact on Journalism" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1217-1225
MLA Nidhi Malik, and Professor Dr. Girija Shanker Sharma. "The Decline of Print Advertising and its Impact on Journalism." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1217-1225.
APA Nidhi Malik, & Professor Dr. Girija Shanker Sharma. (2025). The Decline of Print Advertising and its Impact on Journalism. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1217-1225.
Chicago Nidhi Malik, and Professor Dr. Girija Shanker Sharma. "The Decline of Print Advertising and its Impact on Journalism." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1217-1225.
Oxford Nidhi Malik, and Professor Dr. Girija Shanker Sharma. 'The Decline of Print Advertising and its Impact on Journalism', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1217-1225. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/The_Decline_of_Print_Advertising_and_its_Impact_on_Journalism_ijariie25794.pdf (Accessed : ).
Harvard Nidhi Malik, and Professor Dr. Girija Shanker Sharma. (2025) 'The Decline of Print Advertising and its Impact on Journalism', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1217-1225IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/The_Decline_of_Print_Advertising_and_its_Impact_on_Journalism_ijariie25794.pdf (Accessed : )
IEEE Nidhi Malik, and Professor Dr. Girija Shanker Sharma, "The Decline of Print Advertising and its Impact on Journalism," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1217-1225, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/The_Decline_of_Print_Advertising_and_its_Impact_on_Journalism_ijariie25794.pdf [Accessed : ].
Turabian Nidhi Malik, and Professor Dr. Girija Shanker Sharma. "The Decline of Print Advertising and its Impact on Journalism." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 ().
Vancouver Nidhi Malik, and Professor Dr. Girija Shanker Sharma. The Decline of Print Advertising and its Impact on Journalism. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(1) : 1217-1225. Available from: http://ijariie.com/AdminUploadPdf/The_Decline_of_Print_Advertising_and_its_Impact_on_Journalism_ijariie25794.pdf
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