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Title: :  R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL
PaperId: :  25823
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25823
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Akekue-Alex Nennaaton (PhD)Marketing Department, Faculty of Administration & Management, Rivers State University, Port Harcourt, Nigeria
Gladson-Nwokah, J. (PhD)Department of Corporate Entrepreneurship, Faculty of Entrepreneurial Studies, Rivers State University, Port Harcourt, Nigeria
Okuala, C. Marketing Department, Faculty of Administration & Management, Rivers State University, Port Harcourt, Nigeria

Abstract

Business and Marketing
R&D investment, firm competitiveness, dynamic fixed effect model
In this we study explore the impact of R&D investment on firm competitiveness in the Nigerian consumer goods industry as well as the moderating role of firm heterogeneity using the dynamic fixed effect model. We consider firm competitiveness from both industry and stock market perspectives using market share and market value per share are proxies. Our analysis is based on a balanced panel dataset comprising 9 listed consumer goods firms over a period of 9 years from 2014 to 2022. We find that R&D investment has no significant impact on firm competitiveness regardless of how the latter is measured. However, our results show that firm heterogeneity significantly moderates the relationship between R&D investment and firm competitiveness. Based on these findings, we conclude that consumer goods firms are yet to commit sufficient financial resources to R&D activities as a way of enhancing their performance at both industry and stock market levels.

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IJARIIE Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . "R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1517-1527
MLA Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . "R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1517-1527.
APA Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), & Okuala, C. . (2025). R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1517-1527.
Chicago Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . "R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1517-1527.
Oxford Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . 'R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1517-1527. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/R_D_INVESTMENT_AND_FIRM_COMPETITIVENESS_IN_THE_NIGERIAN_CONSUMER_GOODS_INDUSTRY__EVIDENCE_FROM_DYNAMIC_PANEL_REGRESSION_MODEL_ijariie25823.pdf (Accessed : ).
Harvard Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . (2025) 'R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1517-1527IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/R_D_INVESTMENT_AND_FIRM_COMPETITIVENESS_IN_THE_NIGERIAN_CONSUMER_GOODS_INDUSTRY__EVIDENCE_FROM_DYNAMIC_PANEL_REGRESSION_MODEL_ijariie25823.pdf (Accessed : )
IEEE Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. , "R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1517-1527, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/R_D_INVESTMENT_AND_FIRM_COMPETITIVENESS_IN_THE_NIGERIAN_CONSUMER_GOODS_INDUSTRY__EVIDENCE_FROM_DYNAMIC_PANEL_REGRESSION_MODEL_ijariie25823.pdf [Accessed : ].
Turabian Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . "R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 ().
Vancouver Akekue-Alex Nennaaton (PhD), Gladson-Nwokah, J. (PhD), and Okuala, C. . R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODEL. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(1) : 1517-1527. Available from: http://ijariie.com/AdminUploadPdf/R_D_INVESTMENT_AND_FIRM_COMPETITIVENESS_IN_THE_NIGERIAN_CONSUMER_GOODS_INDUSTRY__EVIDENCE_FROM_DYNAMIC_PANEL_REGRESSION_MODEL_ijariie25823.pdf
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