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Title: :  Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal
PaperId: :  25827
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-25827
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Pankaj SharmaLNCT College, Bhopal, Madhya Pradesh, India

Abstract

Marketing
Online grocery products, online shopping sites, Consumer intention, marketing tactics, E-commerce
In today’s digital era , ‘Internet’ is another buzzword for online purchasing of various consumer goods. It has made the purchasing faster,easier and quicker just one click away from the consumers. It has proliferated the e-market with a plethora of brands and various purchase options for the buyers. Marketers can design marketing strategies to convert potential customers into active customers by understanding the various prospects that influence consumer purchasing intention. This study aims at unconcealing antecedents of consumer’s intention towards purchasing grocery products which will embark the new upgradation in marketing tactics and strategies. It is well assumed that the usage of online shopping sites for purchase of various products has become inevitable. Thus, in this study researcher will bring into the limelight the factors that impacts consumer of Hoshangabad region of Bhopal and their purchase intention towards buying of online grocery products and also to know which are the website related factors and which is the most preferred e-commerce website among consumers in Bhopal District.

Citations

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IJARIIE Dr. Pankaj Sharma. "Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1470-1478
MLA Dr. Pankaj Sharma. "Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1470-1478.
APA Dr. Pankaj Sharma. (2025). Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1470-1478.
Chicago Dr. Pankaj Sharma. "Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1470-1478.
Oxford Dr. Pankaj Sharma. 'Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1470-1478. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Consumer_Intention_towards_purchasing_grocery_products_through_online_shopping_sites___An_empirical_study_from_Bhopal_ijariie25827.pdf (Accessed : 26 February 2025).
Harvard Dr. Pankaj Sharma. (2025) 'Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1470-1478IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Consumer_Intention_towards_purchasing_grocery_products_through_online_shopping_sites___An_empirical_study_from_Bhopal_ijariie25827.pdf (Accessed : 26 February 2025)
IEEE Dr. Pankaj Sharma, "Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1470-1478, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/Consumer_Intention_towards_purchasing_grocery_products_through_online_shopping_sites___An_empirical_study_from_Bhopal_ijariie25827.pdf [Accessed : 26 February 2025].
Turabian Dr. Pankaj Sharma. "Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 (26 February 2025).
Vancouver Dr. Pankaj Sharma. Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from Bhopal. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : 26 February 2025]; 11(1) : 1470-1478. Available from: http://ijariie.com/AdminUploadPdf/Consumer_Intention_towards_purchasing_grocery_products_through_online_shopping_sites___An_empirical_study_from_Bhopal_ijariie25827.pdf
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