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Title: :  Marketing of Films through Social Media: A Conceptual Framework
PaperId: :  3524
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 2 Issue 6 2016
DUI:    16.0415/IJARIIE-3524
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sriram.MChrist University
Ravikumar. TChrist University

Abstract

Marketing Management
Social media, Demographics, IMDB (Internet Movie Database), Marketing
The purpose of this article is to provide some insight into how social media is used to most effectively market movies. Social media saves time and money while increasing theatre attendance, which has experienced decline over the past several years, especially in the young adult demographic. Social media can effectively target different demographics to come to theatres to watch movies provided they are able to address them effectively and create a wow factor which will drive their interest.

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IJARIIE Sriram.M, and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework" International Journal Of Advance Research And Innovative Ideas In Education Volume 2 Issue 6 2016 Page 1498-1501
MLA Sriram.M, and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal Of Advance Research And Innovative Ideas In Education 2.6(2016) : 1498-1501.
APA Sriram.M, & Ravikumar. T. (2016). Marketing of Films through Social Media: A Conceptual Framework. International Journal Of Advance Research And Innovative Ideas In Education, 2(6), 1498-1501.
Chicago Sriram.M, and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal Of Advance Research And Innovative Ideas In Education 2, no. 6 (2016) : 1498-1501.
Oxford Sriram.M, and Ravikumar. T. 'Marketing of Films through Social Media: A Conceptual Framework', International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, 2016, p. 1498-1501. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Marketing_of_Films_through_Social_Media__A_Conceptual_Framework_ijariie3524.pdf (Accessed : 06 October 2017).
Harvard Sriram.M, and Ravikumar. T. (2016) 'Marketing of Films through Social Media: A Conceptual Framework', International Journal Of Advance Research And Innovative Ideas In Education, 2(6), pp. 1498-1501IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Marketing_of_Films_through_Social_Media__A_Conceptual_Framework_ijariie3524.pdf (Accessed : 06 October 2017)
IEEE Sriram.M, and Ravikumar. T, "Marketing of Films through Social Media: A Conceptual Framework," International Journal Of Advance Research And Innovative Ideas In Education, vol. 2, no. 6, pp. 1498-1501, Nov-Dec 2016. [Online]. Available: http://ijariie.com/AdminUploadPdf/Marketing_of_Films_through_Social_Media__A_Conceptual_Framework_ijariie3524.pdf [Accessed : 06 October 2017].
Turabian Sriram.M, and Ravikumar. T. "Marketing of Films through Social Media: A Conceptual Framework." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 2 number 6 (06 October 2017).
Vancouver Sriram.M, and Ravikumar. T. Marketing of Films through Social Media: A Conceptual Framework. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2016 [Cited : 06 October 2017]; 2(6) : 1498-1501. Available from: http://ijariie.com/AdminUploadPdf/Marketing_of_Films_through_Social_Media__A_Conceptual_Framework_ijariie3524.pdf
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