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Title: :  Consumer perception towards Integrated Marketing Communication tools in FMCG sector
PaperId: :  3529
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3529
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Astha JoshiAmity Business School, Amity University Madhya Pradesh

Abstract

Marketing
IMC, Promotion, Personal Selling, Communication
In today’s competitive marketing environment customer preferences in fast moving consumer goods sector changes at a very fast rate due to the availability of large number of variants and also due to the increased awareness and knowledge of consumers towards the various kind of FMCG products available in the market. The major role in this entire process is played by the integrated marketing communication tools. The present study is carried out to find out the customers preferences towards various integrated marketing communication tools in FMCG sector. The research design used for the study comprises of exploratory research which is carried out by collecting primary data with the help of structured questionnaire designed to meet out the objectives of the study. The various statistical tools used for data analysis include reliability, frequency distribution and factor analysis. The results of data analysis are presented in the form of tables and graphs.

Citations

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IJARIIE Dr. Astha Joshi. "Consumer perception towards Integrated Marketing Communication tools in FMCG sector" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 13-20
MLA Dr. Astha Joshi. "Consumer perception towards Integrated Marketing Communication tools in FMCG sector." International Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 13-20.
APA Dr. Astha Joshi. (2017). Consumer perception towards Integrated Marketing Communication tools in FMCG sector. International Journal Of Advance Research And Innovative Ideas In Education, 3(1), 13-20.
Chicago Dr. Astha Joshi. "Consumer perception towards Integrated Marketing Communication tools in FMCG sector." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 13-20.
Oxford Dr. Astha Joshi. 'Consumer perception towards Integrated Marketing Communication tools in FMCG sector', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 13-20. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Consumer_perception_towards_Integrated_Marketing_Communication_tools_in_FMCG_sector_ijariie3529.pdf (Accessed : 31 March 2020).
Harvard Dr. Astha Joshi. (2017) 'Consumer perception towards Integrated Marketing Communication tools in FMCG sector', International Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 13-20IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Consumer_perception_towards_Integrated_Marketing_Communication_tools_in_FMCG_sector_ijariie3529.pdf (Accessed : 31 March 2020)
IEEE Dr. Astha Joshi, "Consumer perception towards Integrated Marketing Communication tools in FMCG sector," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 13-20, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Consumer_perception_towards_Integrated_Marketing_Communication_tools_in_FMCG_sector_ijariie3529.pdf [Accessed : 31 March 2020].
Turabian Dr. Astha Joshi. "Consumer perception towards Integrated Marketing Communication tools in FMCG sector." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 (31 March 2020).
Vancouver Dr. Astha Joshi. Consumer perception towards Integrated Marketing Communication tools in FMCG sector. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 31 March 2020]; 3(1) : 13-20. Available from: http://ijariie.com/AdminUploadPdf/Consumer_perception_towards_Integrated_Marketing_Communication_tools_in_FMCG_sector_ijariie3529.pdf
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