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Title: :  EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION
PaperId: :  26610
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26610
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
NAYANA PRASANTHJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
PIYUSH SHARMAJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE
DR. M N NACHAPPAJAIN DEEMED-TO-BE UNIVERSITY, BANGALORE

Abstract

commerce
User Preferences, Accommodation Booking Apps, Security Features, Service Innovation, Behavioral Intentions.
This research examines user intentions and behavior in the context of accommodation booking mobile applications along three critical dimensions: security, convenience, and service innovation. With increasing use of mobile platforms for travel and accommodation planning, knowledge of what influences user trust, satisfaction, and loyalty is vital for enhancing service delivery and competitiveness. Drawing from a mix of chi-square analysis, linear regression, and ANOVA, the study compares how certain aspects of an application impact user activities. Findings indicate that those security aspects such as biometrics and two-step verification have impacts on user confidence and future engagement. Although those convenience-related attributes like flexible pay options and self- billing accounted for little impact on satisfaction in direct terms, extensive accommodation description and imagery prove to be huge determinants in repeated use. The research also analyzes the function of service innovation, such as personal recommendations and live customer support. While not always statistically significant, the results point to a pattern where users that appreciate live support and problem solving are more active. Demographics showed that young users prefer innovation and ease, whereas older users prioritize security and dependability. Most importantly, service innovation is a significant driver of switching behavior, as users are likely to switch to competing platforms with better support and user experience. As a whole, the results confirm that it is crucial to include specially designed features that correspond with user expectations. Developers should give much weight to a combination of security, usability, and innovation in order to enhance user engagement and retention.

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IJARIIE NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. "EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 1380-1398
MLA NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. "EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 1380-1398.
APA NAYANA PRASANTH, PIYUSH SHARMA, & DR. M N NACHAPPA. (2025). EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 1380-1398.
Chicago NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. "EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 1380-1398.
Oxford NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. 'EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 1380-1398. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/EVALUATING_USER_PREFERENCES_AND_BEHAVIOURAL_INTENTIONS_FOR_ACCOMMODATION_BOOKING_APPS__INSIGHTS_INTO_SECURITY__CONVENIENCE__AND_SERVICE_INNOVATION_ijariie26610.pdf (Accessed : ).
Harvard NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. (2025) 'EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 1380-1398IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/EVALUATING_USER_PREFERENCES_AND_BEHAVIOURAL_INTENTIONS_FOR_ACCOMMODATION_BOOKING_APPS__INSIGHTS_INTO_SECURITY__CONVENIENCE__AND_SERVICE_INNOVATION_ijariie26610.pdf (Accessed : )
IEEE NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA, "EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 1380-1398, May-Jun 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/EVALUATING_USER_PREFERENCES_AND_BEHAVIOURAL_INTENTIONS_FOR_ACCOMMODATION_BOOKING_APPS__INSIGHTS_INTO_SECURITY__CONVENIENCE__AND_SERVICE_INNOVATION_ijariie26610.pdf [Accessed : ].
Turabian NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. "EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver NAYANA PRASANTH, PIYUSH SHARMA, and DR. M N NACHAPPA. EVALUATING USER PREFERENCES AND BEHAVIOURAL INTENTIONS FOR ACCOMMODATION BOOKING APPS: INSIGHTS INTO SECURITY, CONVENIENCE, AND SERVICE INNOVATION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 1380-1398. Available from: http://ijariie.com/AdminUploadPdf/EVALUATING_USER_PREFERENCES_AND_BEHAVIOURAL_INTENTIONS_FOR_ACCOMMODATION_BOOKING_APPS__INSIGHTS_INTO_SECURITY__CONVENIENCE__AND_SERVICE_INNOVATION_ijariie26610.pdf
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