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Title: :  Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers
PaperId: :  26750
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26750
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
U.BarathanHindustan College of Engineering and Technology, Coimbatore, Tamil Nadu
Dr. M.IswaryaHindustan College of Engineering and Technology, Coimbatore, Tamil Nadu

Abstract

Management
Brand Quality, Brand Loyalty, Association Duration, Dealer Network, Moderation, Distribution Channels, Relationship Marketing, Brand Management, Automotive Industry (Adjust to specific industry).
This study investigates the relationship between perceived brand quality and brand loyalty, and the moderating role of association duration of dealers. Drawing on the literature of consumer behavior and brand management, this research proposes that a longer association duration between consumers and brands enhances the positive impact of perceived brand quality on brand loyalty. This study contributes to the literature by providing a deeper understanding of the boundary conditions of the relationship between perceived brand quality and brand loyalty.

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IJARIIE U.Barathan, and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 2511-2517
MLA U.Barathan, and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 2511-2517.
APA U.Barathan, & Dr. M.Iswarya. (2025). Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 2511-2517.
Chicago U.Barathan, and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 2511-2517.
Oxford U.Barathan, and Dr. M.Iswarya. 'Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 2511-2517. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Perceived_Brand_Quality_and_Brand_Loyalty__The_Moderating_Role_of_Association_Duration_of_dealers_ijariie26750.pdf (Accessed : ).
Harvard U.Barathan, and Dr. M.Iswarya. (2025) 'Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 2511-2517IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Perceived_Brand_Quality_and_Brand_Loyalty__The_Moderating_Role_of_Association_Duration_of_dealers_ijariie26750.pdf (Accessed : )
IEEE U.Barathan, and Dr. M.Iswarya, "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 2511-2517, May-Jun 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/Perceived_Brand_Quality_and_Brand_Loyalty__The_Moderating_Role_of_Association_Duration_of_dealers_ijariie26750.pdf [Accessed : ].
Turabian U.Barathan, and Dr. M.Iswarya. "Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver U.Barathan, and Dr. M.Iswarya. Perceived Brand Quality and Brand Loyalty, The Moderating Role of Association Duration of dealers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 2511-2517. Available from: http://ijariie.com/AdminUploadPdf/Perceived_Brand_Quality_and_Brand_Loyalty__The_Moderating_Role_of_Association_Duration_of_dealers_ijariie26750.pdf
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