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Title: :  Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective
PaperId: :  26880
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26880
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. AriñoAssumption College of Nabunturan
Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPTAssumption College of Nabunturan

Abstract

Business and Marketing
Accountancy Business and Management, coffee shops, marketing strategies, consumer's behavior, senior high school students, quantitative correlational design
This study delve into the relationship between marketing strategies of coffee shops and the buying behavior of 120 Assumption College of Nabunturan senior high school students. It is evident that the study utilizes a quantitative correlational design, and a validated survey questionnaire was used to understand how marketing strategies influence their coffee-buying behavior. Using the Cronbach's Alpha, research questions were tested for reliability in a pilot test that has been administered to 15 non-respondents. The study utilized mean to assess the marketing strategies and consumer behavior of students, and Pearson-r to determine the relationship between the variables. Results revealed a low level of marketing strategies and consumer behavior, with a correlation of 0.496, indicating a low positive relationship. The p-value of 0.000 shows a significant relationship between marketing strategies and student consumer behavior. Researchers recommend that coffee shops implement more effective marketing strategies, particularly in promoting products, as some tactics are ineffective. Additionally, coffee shops should focus on price offerings to attract students, as affordability influences their return to the shop.

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IJARIIE Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. "Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 3688-3707
MLA Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. "Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 3688-3707.
APA Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, & Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. (2025). Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 3688-3707.
Chicago Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. "Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 3688-3707.
Oxford Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. 'Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 3688-3707. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Impact_of_Marketing_Strategies_of_Coffee_Shops_on_Buying_Behavior__Consumers_Perspective_ijariie26880.pdf (Accessed : ).
Harvard Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. (2025) 'Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 3688-3707IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Impact_of_Marketing_Strategies_of_Coffee_Shops_on_Buying_Behavior__Consumers_Perspective_ijariie26880.pdf (Accessed : )
IEEE Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT, "Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 3688-3707, May-Jun 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/Impact_of_Marketing_Strategies_of_Coffee_Shops_on_Buying_Behavior__Consumers_Perspective_ijariie26880.pdf [Accessed : ].
Turabian Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. "Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño, and Jodelyn N. Pasagad, LPT, MA, Annie M. Mangaron, LPT. Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers Perspective. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 3688-3707. Available from: http://ijariie.com/AdminUploadPdf/Impact_of_Marketing_Strategies_of_Coffee_Shops_on_Buying_Behavior__Consumers_Perspective_ijariie26880.pdf
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