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Title: :  SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES
PaperId: :  26893
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26893
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
LINABEN M. ROLDANNorth Eastern Mindanao State University
DONALD L. MONTENEGRONorth Eastern Mindanao State University

Abstract

Management and Commerce
Online review engagement, Consumer trust, Purchase decision, Perceived risk, Reviewer credibility.
This study investigates the influence of online review engagement on consumer trust and purchase decisions among online shoppers. Using data from 374 survey respondents, it analyzes how specific review attributes—such as perceived product quality, reviewer credibility, expertise, and consistency—affect consumer perceptions and actions. The findings highlight that frequent, emotionally resonant, and in-depth engagement with reviews significantly shapes purchase decisions. While review sentiment had a moderate impact, it still contributed positively. Online reviews also played a key role in lowering perceived risks by offering detailed information, diverse viewpoints, experience-based insights, and trustworthy product ratings. Statistical analysis revealed notable differences in review engagement effects based on educational attainment and preferred shopping platforms. A strong and significant relationship was established between online review engagement and purchase intention. The study concludes that online reviews are essential in shaping consumer behavior in digital marketplaces. It recommends that e-commerce platforms prioritize authentic, diverse content, spotlight credible reviewers, and boost both emotional and cognitive engagement using visual and narrative features. Marketing strategies should be tailored to match consumer demographics and platform preferences to maximize impact. These insights offer valuable implications for online sellers aiming to enhance consumer trust and drive sales performance.

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IJARIIE LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. "SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 3462-3474
MLA LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. "SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 3462-3474.
APA LINABEN M. ROLDAN, & DONALD L. MONTENEGRO. (2025). SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 3462-3474.
Chicago LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. "SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 3462-3474.
Oxford LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. 'SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 3462-3474. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/SHAPING_PURCHASE_PATHS__THE_INFLUENCE_OF_ONLINE_REVIEW_ENGAGEMENT_ON_BUYING_CHOICES_ijariie26893.pdf (Accessed : ).
Harvard LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. (2025) 'SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 3462-3474IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/SHAPING_PURCHASE_PATHS__THE_INFLUENCE_OF_ONLINE_REVIEW_ENGAGEMENT_ON_BUYING_CHOICES_ijariie26893.pdf (Accessed : )
IEEE LINABEN M. ROLDAN, and DONALD L. MONTENEGRO, "SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 3462-3474, May-Jun 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/SHAPING_PURCHASE_PATHS__THE_INFLUENCE_OF_ONLINE_REVIEW_ENGAGEMENT_ON_BUYING_CHOICES_ijariie26893.pdf [Accessed : ].
Turabian LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. "SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver LINABEN M. ROLDAN, and DONALD L. MONTENEGRO. SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 3462-3474. Available from: http://ijariie.com/AdminUploadPdf/SHAPING_PURCHASE_PATHS__THE_INFLUENCE_OF_ONLINE_REVIEW_ENGAGEMENT_ON_BUYING_CHOICES_ijariie26893.pdf
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