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Title: :  Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory
PaperId: :  26941
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 3 2025
DUI:    16.0415/IJARIIE-26941
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Umar Manzoor ShahAmity School of Communication, Amity University Madhya Pradesh

Abstract

Communication
Islamization of Kashmir, Ritual Communication, Media Theory, Sufi Missionaries, Diffusion of Innovations
This paper reconceptualises the 14th-century Islamization of Kashmir as a significant communicative shift by including essential notions from media theory. Utilising Everett Rogers’ Diffusion of Innovations, Marshall McLuhan’s concept of “the medium is the message", and James Carey’s ritual model of communication, the study redefines the embedding, transmission, and ritualization of Islamic concepts via symbolic and interpersonal media. The dissemination of Islam in Kashmir is reinterpreted as a multi-faceted media campaign, rather than being coercive or solely political, wherein khanqahs, vernacular poetry, ritual practices, and embodied performances functioned as pre-modern media systems. This study contextualises Kashmir's religious transformation as a media-facilitated dissemination of spiritual innovation through archival research, participant observation at contemporary khanqahs, and interviews with descendants of early Sufi missionaries.

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IJARIIE Umar Manzoor Shah. "Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 3 2025 Page 3890-3895
MLA Umar Manzoor Shah. "Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory." International Journal Of Advance Research And Innovative Ideas In Education 11.3(2025) : 3890-3895.
APA Umar Manzoor Shah. (2025). Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory. International Journal Of Advance Research And Innovative Ideas In Education, 11(3), 3890-3895.
Chicago Umar Manzoor Shah. "Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 3 (2025) : 3890-3895.
Oxford Umar Manzoor Shah. 'Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, 2025, p. 3890-3895. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Reassessing_the_Islamisation_of_Kashmir_in_the_14th_Century_A_D__via_Media_Theory_ijariie26941.pdf (Accessed : ).
Harvard Umar Manzoor Shah. (2025) 'Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory', International Journal Of Advance Research And Innovative Ideas In Education, 11(3), pp. 3890-3895IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Reassessing_the_Islamisation_of_Kashmir_in_the_14th_Century_A_D__via_Media_Theory_ijariie26941.pdf (Accessed : )
IEEE Umar Manzoor Shah, "Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 3, pp. 3890-3895, May-Jun 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/Reassessing_the_Islamisation_of_Kashmir_in_the_14th_Century_A_D__via_Media_Theory_ijariie26941.pdf [Accessed : ].
Turabian Umar Manzoor Shah. "Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 3 ().
Vancouver Umar Manzoor Shah. Reassessing the Islamisation of Kashmir in the 14th Century A.D. via Media Theory. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(3) : 3890-3895. Available from: http://ijariie.com/AdminUploadPdf/Reassessing_the_Islamisation_of_Kashmir_in_the_14th_Century_A_D__via_Media_Theory_ijariie26941.pdf
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