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Title: :  SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES
PaperId: :  27031
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 4 2025
DUI:    16.0415/IJARIIE-27031
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Pragati GuptaUniversity of Allahabad
Anvita RaghuvanshiUniversity of Allahabad

Abstract

Entrepreneurship, Management, Digital Marekting
Social media, social media marketing (SMM), Entrepreneurship, Entrepreneurship Education (EE), Entrepreneurial Intention (EI), Business Performance, PRISMA
The use of social media as a marketing tool for building brand reputation and loyalty is common nowadays. Social media endorsements enhance brand visibility and credibility and can go viral, rapidly spreading the intended messages. The influence of social media platforms in endorsing small businesses and enterprises has become as easy as pie for entrepreneurs to reach a wider audience, showcase their products/services, gather feedback, and stay updated on industry trends. The present paper accomplishes a systematic review to synthesize the role of social media in an entrepreneurial context using Preferred Rating Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines. The inclusion criteria employed for this paper were I) Open Access II) Publications between 2010 to 2024. III) Language considered is English only. IV) Research articles have been only accessed. V) Both qualitative and quantitative studies were included. Studies that were excluded from the assessment were I) Conference proceedings II) Unpublished theses or research works. III) Book Chapters & Review Papers. As a result, 67 research papers are analyzed to accomplish the research objectives. The analysis of the selected papers provides valuable information and answers the research questions framed in the PRISMA protocol. This study will provide insight on how social media platforms can benefit the small businesses and entrepreneurs who face tough competition in the business world based on the available literature.

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IJARIIE Pragati Gupta, and Anvita Raghuvanshi. "SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 4 2025 Page 257-268
MLA Pragati Gupta, and Anvita Raghuvanshi. "SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES." International Journal Of Advance Research And Innovative Ideas In Education 11.4(2025) : 257-268.
APA Pragati Gupta, & Anvita Raghuvanshi. (2025). SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES. International Journal Of Advance Research And Innovative Ideas In Education, 11(4), 257-268.
Chicago Pragati Gupta, and Anvita Raghuvanshi. "SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 4 (2025) : 257-268.
Oxford Pragati Gupta, and Anvita Raghuvanshi. 'SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, 2025, p. 257-268. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/SOCIAL_MEDIA_INFLUENCE_ON_MODERN_ENTREPRENEURSHIP____A_STRUCTURED_LITERATURE_REVIEW_WITH_PRISMA_GUIDELINES_ijariie27031.pdf (Accessed : ).
Harvard Pragati Gupta, and Anvita Raghuvanshi. (2025) 'SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES', International Journal Of Advance Research And Innovative Ideas In Education, 11(4), pp. 257-268IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/SOCIAL_MEDIA_INFLUENCE_ON_MODERN_ENTREPRENEURSHIP____A_STRUCTURED_LITERATURE_REVIEW_WITH_PRISMA_GUIDELINES_ijariie27031.pdf (Accessed : )
IEEE Pragati Gupta, and Anvita Raghuvanshi, "SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, pp. 257-268, Jul-Aug 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/SOCIAL_MEDIA_INFLUENCE_ON_MODERN_ENTREPRENEURSHIP____A_STRUCTURED_LITERATURE_REVIEW_WITH_PRISMA_GUIDELINES_ijariie27031.pdf [Accessed : ].
Turabian Pragati Gupta, and Anvita Raghuvanshi. "SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 4 ().
Vancouver Pragati Gupta, and Anvita Raghuvanshi. SOCIAL MEDIA INFLUENCE ON MODERN ENTREPRENEURSHIP : A STRUCTURED LITERATURE REVIEW WITH PRISMA GUIDELINES. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(4) : 257-268. Available from: http://ijariie.com/AdminUploadPdf/SOCIAL_MEDIA_INFLUENCE_ON_MODERN_ENTREPRENEURSHIP____A_STRUCTURED_LITERATURE_REVIEW_WITH_PRISMA_GUIDELINES_ijariie27031.pdf
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