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Title: :  A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS
PaperId: :  27100
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 4 2025
DUI:    16.0415/IJARIIE-27100
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr.M JEEVAPh.D Full Time Research Scholar of Commerce, Thanthai Periyar Government Arts and Science College (Autonomous), Trichy - 23.

Abstract

MARKETING
Customer satisfaction, Brand Awareness, ITC – Indian Tobacco Company, FMCG – Fast Moving Consumer Goods.
This study examines customer satisfaction and brand perception of ITC’s diverse product portfolio within the Salem district, focusing on working women as the primary respondents. Utilizing a survey of 110 participants through convenient sampling, the research analyzes demographic profiles, product satisfaction levels, and consumer preferences across various ITC brands, including Sun Feast Biscuits, Classmate Notes, Yippee Noodles, Ashirvaad Atta, and Fiama Di-Wills. Based on these insights, the study recommends continuous innovation, targeted marketing, robust distribution networks, and flexible pricing strategies to enhance customer engagement and loyalty. Emphasizing product differentiation and aligning offerings with consumer needs can foster long-term growth and strengthen ITC’s market position. Overall, the research underscores the importance of understanding customer preferences and maintaining high standards in product quality, taste, and affordability to sustain customer satisfaction and competitiveness in the FMCG sector.

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IJARIIE Mr.M JEEVA. "A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 4 2025 Page 739-746
MLA Mr.M JEEVA. "A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 11.4(2025) : 739-746.
APA Mr.M JEEVA. (2025). A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education, 11(4), 739-746.
Chicago Mr.M JEEVA. "A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 4 (2025) : 739-746.
Oxford Mr.M JEEVA. 'A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, 2025, p. 739-746. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_CUSTOMER_SATISFACTION_AMONG_WORKING_WOMEN_IN_THE_SALEM_DISTRICT__WITH_A_FOCUS_ON_ITC_PRODUCTS_ijariie27100.pdf (Accessed : ).
Harvard Mr.M JEEVA. (2025) 'A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS', International Journal Of Advance Research And Innovative Ideas In Education, 11(4), pp. 739-746IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_CUSTOMER_SATISFACTION_AMONG_WORKING_WOMEN_IN_THE_SALEM_DISTRICT__WITH_A_FOCUS_ON_ITC_PRODUCTS_ijariie27100.pdf (Accessed : )
IEEE Mr.M JEEVA, "A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 4, pp. 739-746, Jul-Aug 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_CUSTOMER_SATISFACTION_AMONG_WORKING_WOMEN_IN_THE_SALEM_DISTRICT__WITH_A_FOCUS_ON_ITC_PRODUCTS_ijariie27100.pdf [Accessed : ].
Turabian Mr.M JEEVA. "A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 4 ().
Vancouver Mr.M JEEVA. A STUDY ON BRAND AWARENESS AND CUSTOMER SATISFACTION AMONG WORKING WOMEN IN THE SALEM DISTRICT, WITH A FOCUS ON ITC PRODUCTS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(4) : 739-746. Available from: http://ijariie.com/AdminUploadPdf/A_STUDY_ON_BRAND_AWARENESS_AND_CUSTOMER_SATISFACTION_AMONG_WORKING_WOMEN_IN_THE_SALEM_DISTRICT__WITH_A_FOCUS_ON_ITC_PRODUCTS_ijariie27100.pdf
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