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Title: :  A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers
PaperId: :  27718
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 6 2025
DUI:    16.0415/IJARIIE-27718
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Pooja GulatiGita Vidya Mandir Girls College, Sonipat
Ms. Kirti WadhwaGeeta Institute of Law, Panipat

Abstract

Commerce
Finfluencers, credibility, authenticity, financial influencers, online trust, digital finance, social media communication, conceptual framework.
The emergence of financial influencers, popularly known as finfluencers, has transformed the landscape of financial communication. Their growing impact on retail investors, especially young audiences, underscores the importance of evaluating their credibility and authenticity. Despite the increasing relevance of finfluencers, academic literature provides limited clarity on how followers perceive their trustworthiness. This conceptual paper synthesizes existing studies on influencer credibility, online trust, and financial communication to propose a comprehensive framework for assessing the credibility and authenticity of finfluencers. The framework identifies key determinants such as perceived expertise, transparency, communication style, ethical behaviour, content accuracy, and social proof. The proposed model offers theoretical insights for researchers, practitioners, and policymakers to better understand and regulate the finfluencer ecosystem.

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IJARIIE Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 6 2025 Page 669-672
MLA Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal Of Advance Research And Innovative Ideas In Education 11.6(2025) : 669-672.
APA Dr. Pooja Gulati, & Ms. Kirti Wadhwa. (2025). A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers. International Journal Of Advance Research And Innovative Ideas In Education, 11(6), 669-672.
Chicago Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 6 (2025) : 669-672.
Oxford Dr. Pooja Gulati, and Ms. Kirti Wadhwa. 'A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, 2025, p. 669-672. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/A_Conceptual_Framework_for_Evaluating_Credibility_and_Authenticity_of_Finfluencers_ijariie27718.pdf (Accessed : ).
Harvard Dr. Pooja Gulati, and Ms. Kirti Wadhwa. (2025) 'A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers', International Journal Of Advance Research And Innovative Ideas In Education, 11(6), pp. 669-672IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/A_Conceptual_Framework_for_Evaluating_Credibility_and_Authenticity_of_Finfluencers_ijariie27718.pdf (Accessed : )
IEEE Dr. Pooja Gulati, and Ms. Kirti Wadhwa, "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 6, pp. 669-672, Nov-Dec 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/A_Conceptual_Framework_for_Evaluating_Credibility_and_Authenticity_of_Finfluencers_ijariie27718.pdf [Accessed : ].
Turabian Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 6 ().
Vancouver Dr. Pooja Gulati, and Ms. Kirti Wadhwa. A Conceptual Framework for Evaluating Credibility and Authenticity of Finfluencers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(6) : 669-672. Available from: http://ijariie.com/AdminUploadPdf/A_Conceptual_Framework_for_Evaluating_Credibility_and_Authenticity_of_Finfluencers_ijariie27718.pdf
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