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Title: :  FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING
PaperId: :  27733
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 11 Issue 1 2025
DUI:    16.0415/IJARIIE-27733
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Pooja GulatiGita Vidya Mandir Girls College, Sonipat
Ms. Kirti WadhwaGeeta Institute of Law

Abstract

Commerce
Spiritual marketing, consumerbehaviour, authenticity, conscious capitalism, materialism, ethical branding, value-based marketing.
In an era characterized by consumer fatigue, emotional detachment, and the commodification of values, spirituality has emerged as a transformative dimension of marketing practice. Spiritual marketing represents a paradigmatic shift from materialistic consumption to mindful engagement with brands that embody deeper meanings, ethical values, and holistic well-being. This paper explores the theoretical foundations of spiritual marketing, tracing its evolution from traditional materialistic marketing frameworks to contemporary models emphasizing mindfulness, authenticity, and inner transformation. Drawing from theories of consumer behavior, humanistic psychology, and value-based marketing, the study examines how spirituality influences consumer–brand relationships and contributes to the creation of meaningful consumption experiences. The paper concludes by proposing an integrative framework that situates spiritual marketing within the broader discourse of conscious capitalism and sustainable branding.

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IJARIIE Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING" International Journal Of Advance Research And Innovative Ideas In Education Volume 11 Issue 1 2025 Page 1746-1750
MLA Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 11.1(2025) : 1746-1750.
APA Dr. Pooja Gulati, & Ms. Kirti Wadhwa. (2025). FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING. International Journal Of Advance Research And Innovative Ideas In Education, 11(1), 1746-1750.
Chicago Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal Of Advance Research And Innovative Ideas In Education 11, no. 1 (2025) : 1746-1750.
Oxford Dr. Pooja Gulati, and Ms. Kirti Wadhwa. 'FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, 2025, p. 1746-1750. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/FROM_MATERIALISM_TO_MINDFULNESS__THE_THEORETICAL_FOUNDATIONS_OF_SPIRITUAL_MARKETING_ijariie27733.pdf (Accessed : ).
Harvard Dr. Pooja Gulati, and Ms. Kirti Wadhwa. (2025) 'FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING', International Journal Of Advance Research And Innovative Ideas In Education, 11(1), pp. 1746-1750IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/FROM_MATERIALISM_TO_MINDFULNESS__THE_THEORETICAL_FOUNDATIONS_OF_SPIRITUAL_MARKETING_ijariie27733.pdf (Accessed : )
IEEE Dr. Pooja Gulati, and Ms. Kirti Wadhwa, "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 11, no. 1, pp. 1746-1750, Jan-Feb 2025. [Online]. Available: http://ijariie.com/AdminUploadPdf/FROM_MATERIALISM_TO_MINDFULNESS__THE_THEORETICAL_FOUNDATIONS_OF_SPIRITUAL_MARKETING_ijariie27733.pdf [Accessed : ].
Turabian Dr. Pooja Gulati, and Ms. Kirti Wadhwa. "FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 11 number 1 ().
Vancouver Dr. Pooja Gulati, and Ms. Kirti Wadhwa. FROM MATERIALISM TO MINDFULNESS: THE THEORETICAL FOUNDATIONS OF SPIRITUAL MARKETING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2025 [Cited : ]; 11(1) : 1746-1750. Available from: http://ijariie.com/AdminUploadPdf/FROM_MATERIALISM_TO_MINDFULNESS__THE_THEORETICAL_FOUNDATIONS_OF_SPIRITUAL_MARKETING_ijariie27733.pdf
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