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Title: :  CULTURE INFLUENCE ON CONSUMER BEHAVIOR
PaperId: :  6121
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 4 2017
DUI:    16.0415/IJARIIE-6121
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
KEKHRIETSHUNUO KIRESAVEETHA SCHOOL OF MANAGEMENT, SAVEETHA UNIVERSITY
DR PAULRAJAN RAJKUMAR SCHOOL OF MANAGEMENT STUDIES, BIT ANNA UNIVERSITY

Abstract

MANAGEMENT
-
Culture is the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society. The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior – an entire society, or in comparing and contrasting the cultural differences and similarities and more than one culture. In a diversified country like India cultural factors exert the broadest and deepest influence on consumer behavior. Culture influences consumers through the norms and values established by the society in which they live. The impact of culture is automatic and almost invisible. Culture affects how consumers use or consume products. Consumer buy products to obtain function form and meaning, all of which marketers must consider since they are defined by the cultural context of consumption. This paper is to understand the culture value and how it influence consumer behavior and for a marketer it is important to know the behavior related to culture as it is one of the main cause bringing change to the market and the buying behavior of the consumer.

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IJARIIE KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. "CULTURE INFLUENCE ON CONSUMER BEHAVIOR" International Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 4 2017 Page 1178-1185
MLA KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. "CULTURE INFLUENCE ON CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3.4(2017) : 1178-1185.
APA KEKHRIETSHUNUO KIRE, & DR PAULRAJAN RAJKUMAR. (2017). CULTURE INFLUENCE ON CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education, 3(4), 1178-1185.
Chicago KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. "CULTURE INFLUENCE ON CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education 3, no. 4 (2017) : 1178-1185.
Oxford KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. 'CULTURE INFLUENCE ON CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, 2017, p. 1178-1185. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/CULTURE_INFLUENCE_ON_CONSUMER_BEHAVIOR_ijariie6121.pdf (Accessed : 28 August 2024).
Harvard KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. (2017) 'CULTURE INFLUENCE ON CONSUMER BEHAVIOR', International Journal Of Advance Research And Innovative Ideas In Education, 3(4), pp. 1178-1185IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/CULTURE_INFLUENCE_ON_CONSUMER_BEHAVIOR_ijariie6121.pdf (Accessed : 28 August 2024)
IEEE KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR, "CULTURE INFLUENCE ON CONSUMER BEHAVIOR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 4, pp. 1178-1185, Jul-Aug 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/CULTURE_INFLUENCE_ON_CONSUMER_BEHAVIOR_ijariie6121.pdf [Accessed : 28 August 2024].
Turabian KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. "CULTURE INFLUENCE ON CONSUMER BEHAVIOR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 4 (28 August 2024).
Vancouver KEKHRIETSHUNUO KIRE, and DR PAULRAJAN RAJKUMAR. CULTURE INFLUENCE ON CONSUMER BEHAVIOR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : 28 August 2024]; 3(4) : 1178-1185. Available from: http://ijariie.com/AdminUploadPdf/CULTURE_INFLUENCE_ON_CONSUMER_BEHAVIOR_ijariie6121.pdf
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