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Title: :  Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation
PaperId: :  3627
Published in:   Internation Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 3 Issue 1 2017
DUI:    16.0415/IJARIIE-3627
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Auther NameAuther Institute
Dr. MUSHTHAQ AHAMMED K.SCHOOL OF DISTANCE EDUCATION, UNIVERSITY OF KERALA

Abstract

Tourism Marketing
Tourism Marketing, Marketing Strategies, Strategic Approaches, Tourism destination
Tourism is vital for many countries due to the huge investment in their goods and services and the opportunity for employment in the service industries associated with tourism. As it is, now, emerged as an important and well organized industry, it became one among the world’s most competitive industries. In the context of poor prospects and scenario of the manufacturing sector and the severe intimidation facing agricultural and traditional sectors and the uncertainties facing expatriate employment in the Gulf, tourism is considered as one of the sectors, which can drive the state’s economy to take the pinnacle of socio-economical development. Therefore, a planned strategic and collaborative marketing approach to tourist destinations has become an imperative requirement for the socio-economic development of any state like Kerala. The present study analyses and evaluates the various strategic approaches for marketing tourism destinations in the state of Kerala.

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IJARIIE Dr. MUSHTHAQ AHAMMED K.. "Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation" Internation Journal Of Advance Research And Innovative Ideas In Education Volume 3 Issue 1 2017 Page 77-82
MLA Dr. MUSHTHAQ AHAMMED K.. "Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation." Internation Journal Of Advance Research And Innovative Ideas In Education 3.1(2017) : 77-82.
APA Dr. MUSHTHAQ AHAMMED K.. (2017). Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation. Internation Journal Of Advance Research And Innovative Ideas In Education, 3(1), 77-82.
Chicago Dr. MUSHTHAQ AHAMMED K.. "Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation." Internation Journal Of Advance Research And Innovative Ideas In Education 3, no. 1 (2017) : 77-82.
Oxford Dr. MUSHTHAQ AHAMMED K.. 'Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation', Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, 2017, p. 77-82. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/Strategic_and_Collaborative_Marketing_Approaches_to_Tourist_Destinations__An_Analytical_Evaluation_ijariie3627.pdf (Accessed : ).
Harvard Dr. MUSHTHAQ AHAMMED K.. (2017) 'Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation', Internation Journal Of Advance Research And Innovative Ideas In Education, 3(1), pp. 77-82IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/Strategic_and_Collaborative_Marketing_Approaches_to_Tourist_Destinations__An_Analytical_Evaluation_ijariie3627.pdf (Accessed : )
IEEE Dr. MUSHTHAQ AHAMMED K., "Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation," Internation Journal Of Advance Research And Innovative Ideas In Education, vol. 3, no. 1, pp. 77-82, Jan-Feb 2017. [Online]. Available: http://ijariie.com/AdminUploadPdf/Strategic_and_Collaborative_Marketing_Approaches_to_Tourist_Destinations__An_Analytical_Evaluation_ijariie3627.pdf [Accessed : ].
Turabian Dr. MUSHTHAQ AHAMMED K.. "Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation." Internation Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 3 number 1 ().
Vancouver Dr. MUSHTHAQ AHAMMED K.. Strategic and Collaborative Marketing Approaches to Tourist Destinations: An Analytical Evaluation. Internation Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2017 [Cited : ]; 3(1) : 77-82. Available from: http://ijariie.com/AdminUploadPdf/Strategic_and_Collaborative_Marketing_Approaches_to_Tourist_Destinations__An_Analytical_Evaluation_ijariie3627.pdf
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