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Title: :  SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS
PaperId: :  28232
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 12 Issue 2 2026
DUI:    16.0415/IJARIIE-28232
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Amalkrishna K BHoly Grace Academy of Engineering
Hariprasad PSHoly Grace Academy of Engineering
Edwin Davis PHoly Grace Academy of Engineering
Ahmed Razal Holy Grace Academy of Engineering

Abstract

Computer Engineering
Retail Analytics, Artificial Intelligence (AI), Computer Vision, Deep Learning, Convolutional Neural Networks (CNN), YOLO (You Only Look Once), Object Detection, Multi-Object Tracking, Customer Behavior Analysis, Heatmap Generation, Footfall Analysis, Dwell Time Estimation, Demographic Analysis, Real-Time Video Processing, Vision AI, Retail Intelligence, Smart Surveillance, Data-Driven Decision Making, Store Optimization, AI Strategy Engine.
The rapid evolution of retail environments has intensified the need for intelligent systems capable of understanding customer behavior and optimizing in-store operations. Traditional retail analytics methods often lack real-time insights and detailed behavioral tracking, limiting their effectiveness in data-driven decision-making. This study presents a Vision AI-based Retail Insight Generator that leverages advanced computer vision and deep learning techniques—specifically Convolutional Neural Networks (CNNs) and real-time object detection models such as YOLO—to analyze customer activity from video streams. The proposed system is designed to detect, track, and analyze customers within retail spaces, extracting meaningful insights such as footfall distribution, dwell time, movement patterns, and demographic attributes including age and gender. The architecture follows a structured pipeline consisting of video preprocessing, human detection and tracking, feature extraction, and analytics generation. Additionally, the system incorporates heatmap visualization to identify high-engagement zones and an AI-driven strategy engine that provides actionable business recommendations based on observed patterns. To enhance decision-making capabilities, the system includes modules for real-time monitoring, historical trend analysis, and hourly engagement evaluation, enabling retailers to understand customer behavior across both temporal and spatial dimensions. The integration of analytics with an interactive dashboard ensures intuitive visualization and efficient interpretation of complex data. By transforming raw video data into actionable intelligence, the proposed system significantly reduces manual effort and enhances operational efficiency. It is particularly beneficial for retail environments with limited access to advanced analytical tools, providing a scalable and cost-effective solution. The results demonstrate that AI-assisted retail analytics systems can play a crucial role in improving customer experience, optimizing store layouts, and driving strategic business growth. This study highlights the potential of Vision AI as a transformative technology in modern retail analytics and intelligent decision-support systems.

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IJARIIE Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . "SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS" International Journal Of Advance Research And Innovative Ideas In Education Volume 12 Issue 2 2026 Page 857-868
MLA Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . "SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS." International Journal Of Advance Research And Innovative Ideas In Education 12.2(2026) : 857-868.
APA Amalkrishna K B, Hariprasad PS, Edwin Davis P, & Ahmed Razal . (2026). SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS. International Journal Of Advance Research And Innovative Ideas In Education, 12(2), 857-868.
Chicago Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . "SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS." International Journal Of Advance Research And Innovative Ideas In Education 12, no. 2 (2026) : 857-868.
Oxford Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . 'SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, 2026, p. 857-868. Available from IJARIIE, http://ijariie.com/AdminUploadPdf/SURVEY_ON_RETAIL_INSIGHT_GENERATOR__VISION_AI_FOR_CUSTOMER_ANALYTICS_AND_HEATMAPS_ijariie28232.pdf (Accessed : ).
Harvard Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . (2026) 'SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS', International Journal Of Advance Research And Innovative Ideas In Education, 12(2), pp. 857-868IJARIIE [Online]. Available at: http://ijariie.com/AdminUploadPdf/SURVEY_ON_RETAIL_INSIGHT_GENERATOR__VISION_AI_FOR_CUSTOMER_ANALYTICS_AND_HEATMAPS_ijariie28232.pdf (Accessed : )
IEEE Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal , "SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 12, no. 2, pp. 857-868, Mar-App 2026. [Online]. Available: http://ijariie.com/AdminUploadPdf/SURVEY_ON_RETAIL_INSIGHT_GENERATOR__VISION_AI_FOR_CUSTOMER_ANALYTICS_AND_HEATMAPS_ijariie28232.pdf [Accessed : ].
Turabian Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . "SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 12 number 2 ().
Vancouver Amalkrishna K B, Hariprasad PS, Edwin Davis P, and Ahmed Razal . SURVEY ON RETAIL INSIGHT GENERATOR: VISION AI FOR CUSTOMER ANALYTICS AND HEATMAPS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2026 [Cited : ]; 12(2) : 857-868. Available from: http://ijariie.com/AdminUploadPdf/SURVEY_ON_RETAIL_INSIGHT_GENERATOR__VISION_AI_FOR_CUSTOMER_ANALYTICS_AND_HEATMAPS_ijariie28232.pdf
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